Broadcasting (July - Dec 1942)

Page scan 000252 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000252
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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CENSUS OF RADIO HOMES IN THE STATE OF TEXAS Number of Occupied Dwelling Units, Percent Radio Equipped and Number of Dwellings having Radios by Counties and Cities of 25,000 or More Population Urban, Rural-Nonfarm and Rural-farm: 1940 (Continued from page UO) All Units Milam Mills Mitchell Montague Montgomery. . . Urban Units % Radio % Radio % Radio % Radio Units Radio Units Units Radio Units Units Radio Units Units Radio Units 3 208 63 8 2,049 1,127 69 6 785 702 59 .8 420 1,379 61 .2 844 3 705 64 1 2,372 837 81 7 683 735 61 0 448 2, 133 58 2 1 ,241 737 80 2 591 420 82 .8 348 '317 76 .8 '243 3 008 72 0 2,165 1^053 77 6 '817 720 73 7 531 1,235 66 2 817 4 228 56 8 2,397 735 66 6 490 2,108 60 8 1,281 1,385 45 2 626 146 403 82 4 120,628 115,028 85 9 98,791 23,666 73 1 17,289 7,709 59 0 4,548 12 727 45 3 5 754 5 173 68 1 3 520 1 ,903 51 7 983 5 651 22 1 1 251 478 82 3 '394 68 98 5 67 'l51 87 8 133 '259 75 0 '194 3 962 67 1 2.659 862 65 4 564 795 68 1 542 2,305 67 4 1,553 3 710 55 5 2,057 1,601 66 2 1,060 610 58 9 359 1,499 42 5 638 1 137 72 6 825 715 77 5 554 422 64 2 271 8 069 53 2 4 296 1 386 72 2 1 666 2,027 61 2 1 ,241 4,656 44 1 2 055 23 782 44 4 10^554 11! 543 48 0 5 ',545 4,263 36 4 1,552 7,976 43 3 3! 457 10 317 62 9 6,489 2,291 71 1 1,629 2,681 66 0 1,769 5,345 57 8 3,091 3 179 72 6 2,308 834 74 5 621 398 69 6 277 1,947 72 4 1,410 1 803 56 5 1,020 607 67 9 412 1,196 50 8 608 8 002 63 6 5 087 1 [973 74 4 1 468 1,032 63 6 656 4,997 59 3 2,963 7 733 37 6 2! 905 1,'359 59 3 '806 l!066 56 6 603 5^308 28 2 l!496 5 440 78 7 4,280 3,413 80 6 2,751 962 78 3 753 1,065 72 9 776 815 43 6 355 430 55 4 238 385 30 4 117 13 314 74 1 9,862 5,484 82 3 4,512 2,032 71 6 1,455 5,798 67 2 3,895 5 289 88 0 4 655 2,892 83 6 2,417 1 ,859 93 8 1 743 538 92 0 495 562 63 2 '355 363 59 2 '215 199 70 6 140 2 758 60 4 1,664 1,364 72 5 989 1,394 48 4 675 2 846 55 2 1,571 '779 66 8 52i 698 60 3 421 1,369 46 0 629 4 351 45 4 2,021 949 61 6 584 1,465 47 3 693 1,937 38 4 744 580 48 1 279 419 46 0 193 161 53 5 86 39 163 80 0 31,338 28^666 80 5 23,624 8,788 80 4 7,064 1,775 70 4 1,250 1 216 47 9 583 959 53 9 517 257 25 5 66 4 735 50 3 2,383 1,946 62 2 i,2ii 868 47 0 408 1,921 39 8 764 8 623 70 6 6,082 3,208 78 8 2,527 1,931 71 8 1,386 3,484 62 3 2,169 6 179 69 0 4 271 1 325 78 4 1 038 2,013 70 1 1 ,411 2,841 64 1 1 822 4 240 42 1 l!788 '756 58 1 '439 '979 52 1 '510 21505 33 5 839 9 200 58 9 5,416 868 3,002 70 7 2,123 2,027 54 6 1,107 4,171 52 4 2,186 1 507 57 6 665 60 5 402 842 55 3 466 134 24 6 33 50 30 2 15 84 21 7 18 874 57 9 505 306 63 9 195 568 54 6 310 3 135 71 8 2,252 1^546 79 9 i;236 641 68 9 441 954 60 9 581 1 368 65 2 893 686 65 2 447 682 65 3 446 267 80 1 214 98 79 6 78 169 80 4 136 897 47 9 430 606 45 3 275 95 46 2 44 196 56 6 111 3 227 61 9 1 ,999 2,035 66 9 1,362 539 57 5 310 653 50 0 327 2 560 63 9 1^635 1,191 69 4 826 1,369 59 1 809 13 048 61 5 8,027 51250 75 3 3^952 1,932 59 5 1,149 5,866 49 9 2,926 4 567 70 2 3,206 1.044 68 3 713 888 72 2 641 2,635 70 3 1,852 2 673 67 8 1,812 1,041 68 5 713 461 60 1 308 1,171 67 6 791 1 898 30 1 570 864 32 1 277 444 27 3 121 590 29 2 172 6 612 43 1 2,862 794 74 1 588 1,574 59 2 932 4,244 31 6 1,342 3 048 39 5 1,205 973 61 1 594 2,075 29 5 611 4 457 36 0 1,602 1,276 59 1 754 3,181 26 7 848 6 405 52 4 3,365 904 73 1 661 3,356 57 6 1,934 2,145 35 9 770 8 866 52 1 4 622 1 884 64 3 1 ,211 2,175 61 5 1 338 4 807 43 1 2 073 1 002 80 4 '805 '517 82 2 '425 '485 78 5 380 2 256 51 8 1,169 870 66 1 575 1,386 42 8 594 1 695 67 9 1,152 767 68 2 '523 208 58 0 121 720 70 5 508 86 84 0 72 72 82 6 59 14 91 7 13 13 819 82 1 11 345 9 697 84 2 8 165 1 287 77 6 998 2 835 77 0 2,182 3 085 57 0 2, '221 l!l58 71 5 828 1^927 72 3 1,'393 3 498 68 0 2,380 1,'412 75 3 1^063 618 60 1 371 1,468 64 4 946 27 326 71 2 19,443 16,689 78 0 13,014 4,606 68 9 3,174 6,031 54 0 3,255 364 54 4 198 146 54 1 79 218 54 6 119 3 050 32 5 991 1 004 46 1 463 2 046 25 8 528 2 843 34 7 982 '8i2 55 4 '456 '332 45 5 151 1^699 22 4 381 1 370 63 0 863 373 71 4 266 997 59 9 597 1 514 69 3 1,050 726 66 4 482 788 72 0 568 5 302 50 2 2,665 1,881 63 6 1,195 1,611 53 2 857 1,810 33 8 613 2 171 41 6 903 1 , OoO 41 4 573 374 42 3 158 412 41 8 172 3 872 51 5 1,995 1,822 52 6 958 2,050 50 6 1,037 1 225 67 0 821 711 63 7 453 514 71 7 368 3 323 74 2 2,467 2^715 77 5 2463 105 65 7 69 503 58 7 295 8 272 48 5 4,024 1,415 62 7 887 1,858 59 6 1,107 4,999 40 6 2,030 2 150 62 0 1 333 657 67 6 444 1 493 59 6 889 3 332 66 9 2^226 1 ', 466 70 2 1 ', 029 440 69 8 307 l!426 62 4 890 5 433 64 9 3,528 1,779 81 9 1,458 1,121 67 3 755 2,533 51 9 1,315 g 009 50 0 3,006 1,343 64 3 864 2,165 54 0 1,169 2,501 38 9 973 1 204 89 9 1.083 1,078 89 2 962 126 95 8 121 2 426 41 5 1 Oil 869 55 1 479 1 557 34 2 1 325 65 1 '863 644 64 2 413 '681 66 1 450 8 829 49 7 4,419 2^51 75 7 2,332 49 3 1,150 4,346 37 7 1,640 13 502 58 7 7,924 4,490 73 0 3,279 2,823 61 2 1,728 6,189 47 1 2,917 3 254 36 1 1,177 1,544 50 6 781 1,710 23 0 396 4 644 75 2 3,487 2i8ii 77 5 2! 179 677 72 1 488 1,156 71 0 820 23 993 65 7 15,753 17,147 70 4 12 , 076 3,591 60 8 2,185 3,255 45 8 1,492 1 136 85 8 974 688 87 4 601 448 83 3 373 353 90 3 318 229 91 4 209 124 88 1 109 4 598 65 7 3,022 2,060 70 3 1,448 1,316 58 0 764 1,222 66 3 810 5 116 74 8 3,814 1,862 89 1 1,660 1,808 66 5 1,203 1,446 65 8 951 5 357 38 7 2,078 1,418 56 9 807 3,939 32 3 1,271 5 612 62 6 3,510 l!788 77 4 l!384 1,009 58 2 587 2,815 54 7 1,539 1 504 78 1 1,175 542 77 3 419 962 78 6 756 2 029 65 6 1,332 786 64 5 507 754 78 5 592 489 47 6 233 5 163 47 1 2,432 2,878 58 4 1,680 2,285 32. 9 752 15 047 91 5 13,773 13 986 898 9i 7 12^826 733 88 5 649 328 90 8 298 2 187 37 4 816 54 7 491 892 27 1 242 397 20. 9 83 1 800 53 9 970 469 56 8 266 1.331 52. 9 704 Rural-Nonfarm Units Rural-Farm Units Page 42 • July 27, 1942 (Continued on page 43) BROADCASTING • Broadcast Advertising]