Broadcasting (July - Dec 1942)

Page scan 000253 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000253
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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CENSUS OF RADIO HOMES IN THE STATE OF TEXAS Number of Occupied Dwelling Units, Percent Radio Equipped and. Number of Dwellings having Radios by Counties and Cities of 25,000 or More Population Urban, Rural-Nonfarm and Rural-farm: 1940 {Continued from page County Randall Reagan Real Red River Reeves Refugio Roberts Robertson Rockwall Runnels Rusk Sabine San Augustine. . . San Jacinto San Patricio San Saba Schleicher Scurry Shackelford Shelby Sherman Smith Somervell Starr Stephens Sterling Stonewall Sutton Swisher Tarrant Taylor Terrell Terry Throckmorton. . . Titus Tom Green Travis Trinity Tyler Upshur Upiton Uvalde Val Verde Van Zandt Victoria Walker Waller Ward Washington Webb Wharton Wheeler Wichita Wilbarger Willacy Williamson Wilson Winkler Wise Wood Yoakum Young Zapata Zavala State Total . . . All Units Urban Units Rural-Nonfarm Units Rural -Farm Units % Radio % Radio % Radio % Radio Units Radio Units Units Radio Units Units Radio Units Units Radio Units 2 Oil 87 6 1 763 1,273 91 9 1 169 73 87 1 64 665 79 8 530 568 87 2 496 482 87 0 420 86 88 1 76 660 50 8 335 321 46 8 150 339 54 6 185 7 491 50 5 3 778 1,191 67 9 808 1 ,489 53 2 792 4,811 45 3 2,178 2 049 60 2 1 232 1 ,265 66 3 839 423 56 6 239 361 42 6 154 2 617 64 1 1 674 1,057 67 3 711 896 75 8 679 664 42 8 284 360 83 2 300 200 86 5 173 160 79 4 127 6 291 41 0 2 578 963 65 2 628 1 ,646 52 8 869 3 682 29 4 1,081 1 953 60 1 1 177 871 72 8 634 l!082 50 2 543 4 922 70 7 3 483 1 , 188 72 4 860 1 ,266 72 7 921 2,468 69 0 1,702 12 971 57 2 7 406 1,969 68 4 1 346 5,918 71 5 4,230 5 084 36 0 1,830 2 736 39 3 1 080 1 ,015 52 0 528 1 721 32 1 552 2 926 32 3 939 708 53 1 376 2 218 25 4 563 2 296 21 0 483 663 30 4 202 1^633 17 2 281 7 129 58 7 4 192 2 , 673 66 0 1 763 2,098 62 8 1,317 2,358 47 2 1,112 2 883 62 9 1 813 817 68 5 559 597 53 1 317 1 469 63 8 937 845 62 0 523 453 62 1 281 ' 392 61 9 242 3 090 68 3 2 109 1^118 73 5 82 i 347 66 2 230 1 62.5 65 1 1,058 1 701 77 1 1 312 1,173 77 9 914 528 75 5 398 7 395 44 0 3 253 897 69 9 627 1,521 48 6 739 4,977 37 9 1,887 540 81 6 441 292 85 8 249 248 77 2 192 18 089 64 2 11 613 8,037 82 1 6 597 3 , 623 68 0 2,465 6 429 39 7 2,551 834 52 4 436 353 63 2 223 481 44 3 213 2 555 25 7 658 1,670 35 2 587 885 8 1 71 3 568 72 5 2 591 1,111 78 6 1 396 940 70 5 663 851 62 5 ,532 399 73 7 295 250 75 1 188 149 71 5 107 1 367 60 1 821 438 69 1 303 929 55 8 518 1 022 56 1 573 632 58 6 370 74 33 8 25 316 36 3 178 1 768 81 9 1 446 856 87 9 752 912 76 1 694 64 512 83 2 53 708 52! 815 85 5 45 156 6,964 74 9 5,214 4,733 70 5 3,338 11 757 80 3 9 444 7,450 87 0 6 479 2,117 74 1 1,569 2 190 63 8 1,396 753 52 3 395 579 51 4 298 ' 174 55 6 97 2 863 70 0 2 004 lill2 74 4 827 196 77 2 151 1 555 66 0 1,026 1 134 66 7 756 489 67 5 330 645 66 1 426 5 085 55 4 2 819 1^314 66 8 878 1,152 76 3 755 2,619 45 3 1,186 10 503 75 6 7 936 7,233 79 8 5 775 1,614 62 5 1,009 1 656 69 6 1,152 28 070 73 5 20 627 22 , 519 78 9 17 775 1 ,864 60 5 1 , 128 3 ' 687 46 8 1 , 724 3 358 43 8 1 468 1,584 52 1 825 1 ' 774 36 2 643 2 942 48 0 1 412 1,208 58 0 701 1^734 41 0 711 6 484 52 8 3 427 934 67 3 629 1,502 63 2 949 4,048 45 7 1,849 1 263 81 4 1 028 781 80 6 629 397 84 1 334 85 76 2 65 3 356 54 2 1 819 1 ,641 52 4 859 819 53 1 435 896 58 6 525 3 664 52 7 1 931 3,084 52 9 1 632 173 46 2 80 407 53 8 219 7 996 ' 63 4 5 072 2,723 74 5 2.029 5,273 57 7 3,043 6 189 62 2 3 847 3^294 72 7 2 396 943 54 9 518 1,952 47 8 933 4 562 44 8 2 039 1,000 81 0 810 1,389 47 0 653 2 173 26 5 576 2 739 36 6 999 1 , 105 51 6 570 1 634 26 2 429 2 612 70 5 1 842 l!i39 77 8 886 1,133 74 3 841 ' 340 33 9 115 6 624 35 6 2 367 1 ,912 65 7 1 256 628 39 4 248 4,084 21 1 863 10 025 44 5 4 465 8,523 45 9 3 912 642 62 3 400 860 17 8 153 9 314 51 4 4 790 2 , 468 72 5 1 789 2 , 249 59 9 1 , 347 4 597 36 0 1 , 654 3 232 70 4 2 276 895 80 2 718 904 74 4 673 1 ' 433 61 8 885 19 954 82 2 16 407 15,423 84 3 13 009 3,081 75 2 2,317 l!450 74 6 1,081 5 478 75 7 4 146 2,663 77 8 2 073 858 85 7 735 1,957 68 4 1,338 3 106 44 0 1 369 1,008 52 3 527 615 44 4 273 1,483 38 3 569 10 962 59 8 6 558 3,3.26 72 9 2 425 2,252 63 0 1,419 5,384 50 4 2,714 3 872 39 0 1 512 1,384 51 9 719 2,488 31 9 793 1 763 77 7 1 370 750 75 6 567 969 80 0 775 44 62 8 28 5 140 62 5 3 220 758 78 6 596 1 , 575 65 4 1,030 2,807 56 8 1,594 6 274 58 2 3 651 933 68 9 643 1,606 66 6 1,070 3,735 51 9 1,938 1 494 68 1 1 017 1,232 70 7 871 262 55 7 146 5 179 72 5 3 753 2! 473 83 4 2 062 972 67 0 651 1,734 60 0 1,040 859 20 0 171 613 25 6 157 246 5 8 14 2 439 31 1 760 1^327 32 0 424 268 39 7 . 107 844 27 1 229 1,678,396 66 9 1, 122 , 042 802,601 78 6 630,911 359,745 65 7 236,144 516,050 49 4 254,987 HERE ARE SOME FIGURES THE CENSUS DOESN'T SHOW 'WOAI's predominaiiit position in the Centtral and South Texas market is convincing!ly revealed by this table. Use WOAI — "The Powerful Advertising Influence of the 'Southwest. 3CLEAR CHANNEL 550,000 WATTS ^'Represented Nationally by feEDWARD RETRY 6CO., Inc. OAI HOOPER STATION LISTENING INDEX CITY: San Antonio MONTHS: April-May. 1942 MORNING INDEX Mon. thru Fri. 8:00—12:00 A. M. WOAI Station "B" Station "C" Station "D" Station "E" Others 57.5 16.9 7.9 9.0 8.7 0.0 AFTERNOON INDEX Mon. thru Fri. 12:00—6:00 P. M. WOAI Station "B" Station "C" Station "D" Station "E" Others 66.1 8.3 7.7 9.4 8.3 0.2 EVENING INDEX Sun. thru Sat. 6:00—10:30 P. M. WOAI Station "B" Station "C" Station ••D" Station "E" Others 59.9 25.5 9.0 2.9 2.1 0.6 TOTAL INDEX 8:00 A. M.— 10:30 P. M. WOAI Station "B" Station "C" Station "D" Station "E" Others 61.0 18.7 8.7 6.4 4.8 0.4