Broadcasting (July - Dec 1942)

Salt Lake City -in population -in business activity -in listener preference for . . . D * V POPULAR So// loir C,li ^_ JOHN BLAIR/i & COMPANY '.' ^ STATION ^ STATE RADIO CENSUS TABLES Previously Released by U. S. Census Bureau With Dates of Publication in Broadcasting New Hampshire — March 16 Vermont — -March 16 Nevada — March 16 Wyoming — April 13 Montana — May 11 Idaho — May 11 Maine — May 25 Arizona — June 1 Delaware — June 1 North Dakota — June 8 Utah — June 8 New Mexico — June 15 Nebraska — June 15 Oklahoma — June 15 Mississippi — June 22 Colorado — June 29 Tennessee — June 29 Iowa — June 29 Rhode Island — June 29 South Dakota — June 29 Oregon — July 6 North Carolina — July 6 Louisiana — July 6 Maryland — July 6 West Virginia — July 6 Minnesota — July 6 Georgia — July 6 Kansas — July 6 Arkansas — July 6 Connecticut — July 6 Massachusetts — July 13 Missouri — July 13 District of Columbia — July 13 Alabama— July 13 Kentucky — July 13 Florida— July 13 South Carolina — July 20 Indiana — July 20 New Jersey — July 20 Wisconsin — July 20 Virginia — July 20 Washington — July 20 NOTE: Number of Occupied Dwelling Units as reported by Census Bureau in advance releases. Percent radio-equipped calculated by NAB Research Dept. from Series H-7 Bulletin following the Census Bureau practice. Number of radio units, or radio homes, estimated by applying percent ownership to those units not answering radio question and adding such to those reporting radio. Beatty War News Analyses Starts New Time July 27 QUARTER-HOUR Military Analysis of the News by Morgan Beatty, currently heard at 10:30 p.m. five times weekly on the BLUE, will be shifted July 27 to 10 p.m. Monday through Thursday, continuing through Sept. 3 when the series ends. On Sept. 7 News Here & Abroad with William Hillman and Ernest K. Lindley, currently heard on the BLUE on a cooperative basis at 10:45 p.m., will shift to 10 p.m. Monday through Thursday. The same period will be taken over by Raymond Gram Swing Sept. 27 when that commentator starts his four-nights-a-week news series for Socony-Vacuum Oil Co., New York, on 140 BLUE stations. Agency is J. Stirling Getchell, New York. Sub Fete Sponsored ELECTRIC BOAT Co., New York, took a quarter-hour on the full 127-station BLUE Network last Wednesday afternoon to broadcast the ceremonies concurrent with the laying of the keel of the first submarine to be constructed at the company's "Victory Plant" at Groton, Conn. Broadcast from 3 to 3:15 p.m., the program featured talks by Rear Admiral Thomas Withers, commander of submarines of the Pacific Fleet, L. Y. Spear, president of the company, and Dr. Katherine Blount, president of the Connecticut College for Women. Program was placed by Peck Adv. Agency, New York. Mennen News MENNEN Co., Newark (shave products), will sponsor Bob Gar red Reporting, quarter-hour news program on CBS Pacific network on Tuesdays, Thursdays and Saturdays at 7:30-7:45 a.m. (PWT), starting Aug. 13. Program originates at KNX and will be fed to KROW, Oakland; KQW, San JoseSan Francisco; KARM, Fresno; KROY, Sacramento; and KOIN, Portland. Agency is Russel M. Seeds Co., Chicago. Pabst In New York PABST SALES Co., Chicago (Pabst Beer), is entering the New York Jewish radio market with a weekly quarter-hour program on WEVD, New York, titled 'Jewish Festival and Other Jolly Functions. Jewish holidays and celebrations are feted in words and music, with Seymour Rechtceit as narrator. Pabst is also using Jewish newspapers. Program is produced and directed by Joseph Jacobs Jewish Market Organization. Lord & Thomas, Chicago, handles the account. Columbia's Station for the SOUTHWEST KFH WICHITA KANSAS Call Any Edward Petry ODice Correction IN THE CENSUS tabulation of radio homes in the State of Montana, published in the May 11 Broadcasting. under the heading "All Units" subheading "Radio Units" in Wibaux County, the figure should be 491 not 419. JACK NORTH JACK NORTH, media director and timebuyer of Aubrey, Moore & Wallace, Ghicago, is literally the agency historian of Chicago radio. For the last 20 years Jack has viewed the passing parade of Chicago radio — but not from the sidelines. Before World War I, Jack served his business apprenticeship as secretary to one of the nation's business leaders — P. D. Armour III, former president of Armour & Co. He was with the company for nine years in various administrative and sales capacities. After a brief sojourn in the Pacific Northwest, where he was divisional produce manager for Armour, he returned to Chicago in 1924 and opened an agency with L. O. Duncan. The following year he joined Aubrey, Moore & Wallace, then Aubrey & Moore. In his 17 years with the agency. Jack has seen the development of the broadcasting industry. But most amazing of all, he says, has been the tremendous growth of spot radio. "Spot radio was practically non existent a decade ago, and yet so well did it fit an advertiser's needs that today it is a major source of broadcasting income," he says. His major criticism of stations is floating rate structures tailored to meet the bargaining power of the buyer. Although a great deal of progress has been made by a large number of sta ILLINOISl For a big chunk of it, use the DECATUR station, 250 W. 1340. Full lime. Sears & Ayer, Reps. How can we help you? SOY Page 44 • July 27, 1942 BROADCASTING • Broadcast Advertising