Broadcasting (July - Dec 1942)

Agencies Surveyed for Data on Series Slated To Be Run During Aug, 3 Week tions, Jack avers many stations still use rates as a starting point of negotiation. Almost three years ago Jack departed from the bachelor brigade and married Betty Gundersen of Cleveland. For the information of Jack's cronies of bachelor days, he now spends most of his spare time in conference with his year-and-ahalf old son. He also follows the fates of the White Sox and Cubs, such as they are. Jack directs placement of both network and spot time as well as space for Campana Sales Co. (toiletries) ; Williamson Candy Co. (0 Henry bars) ; McKenzie Milling Co. (pancake flour) ; Orange Crush Co.; Mcllhenny Co. (tobasco sauce) ; Wayne Knitting Mills (Belle Sharmer hosiery) ; International Harvester Co.; Chicago Motor Club; Old Colony Beverages, and the production of dealer transcriptions for Julian & Kokenge Co. (Foot Saver shoes) and Lockwedge Shoe Corp. (Dr. M. W. Locke shoes). Old Gold Sales ANOTHER indication of the sales jump made by Old Gold cigarettes since the article on cigarettes in the July issue of Reader's Digest giving Old Golds a two-point superiority over other tested brands, and the resultant P. Lorillard Co. campaign is the announcement from WHN, New York, that large numbers have written for the baseball booklet offered as part of Old Gold's exclusive coverage of the Brooklyn Dodger games on WHN. To obtain the booklet, listen j ers had to send in wrappers from two packs of Old Golds plus 25c in cash, which represents a direct sale of over 5,000,000 cigarettes and a cash outlay of $32,800. In the July . 20 issue. Broadcasting erroneously reported the Old Gold baseball broadcasts as heard on WOR. Agency is J. Walter Thompson Co., ' New York. Available also to agencies and advertisers. For full details, write ■ George E. Halley TEXAS RANGERS LIBRARY HOTEL PICKWICK • KANSAS CITY. MO. DESCRIBED as "an attempt on our part to do a more orderly job of using messages on sponsored programs", the Office of War Information has sent out a questionnaire to all advertising agencies regarding national spot business for the week of Aug. 3. A compilation will then be made, it was said, of national spot advertisers which will be used to direct a new allocation plan for placing Government messages on national spot broadcasts. This will follow two other Government plans for placing messages on network shows and sponsored baseball broadcasts. For One Week Only It was emphasized the Government is interested "only in spot advertisers whose programs will be on the air the week of Aug. 3." Upon receiving the requested information from the agencies, the OWI said formal proposals regarding the spot broadcasts will be sent to each advertiser. Definition by the OWI of "national spot advertisers" was given as those having programs which: (1) Can be either live or transcribed; (2) must be 5 minutes in length or longer; (3) must be broadcast in five cities or more (if it is broadcast in 4 cities or less, we consider the advertiser a local advertiser — and a separate allocation plan for local advertisers will be announced a few weeks hence) ; (4) can be a regional network program, a transcribed series, or a number of totally unrelated programs in five or more cities, advertising the same product. Andrews Seeking Control Of KICD, Spencer, la. ACQUISITION of the control of KICD, Spencer, la., is sought in an application to the FCC in which Lawrence W. Andrews, vice-president of the station, seeks to purchase 100 shares of common stock and 200 preferred from Fred A. Gefke. KICD holds the distinction of being the first wartime grant of World War II, having been granted Dec. 16, 1941, for 100 watts fulltime on 1240 kc. to Iowa Great Lakes Broadcasting Co. Mr. Andrews, who already holds 145 shares or 30.2% of the KICD common stock, would have approximately 53% under the deal. The block he intends to take over from Mr. Gefke was that stock which Mr. Gefke has subscribed to buy when the license company was formed. No sale price is reported. VIDEO & SOUND Enterprises, Omaha, has moved to new quarters at 202 Barker Bldg., efEeetive Aug. 1. kfyr ■ Kmrnm^ mm mm 650 kCilocycIv 5000 u4tts BROADCASTING • Broadcast Advertising July 27, 1942 • Page 45