Broadcasting (July - Dec 1942)

AMERICA'S LEADING FOREIGN LANGUAGE STATION AGEICY CARTER PRODUCTS Inc., New York (Carter's Little Liver Pills), to Ted Bates, effective Aug. 1, handling all media. QUAKER MAID MILLS, Philadelphia (Ripple Twist Rugs), to Moss Associates, New York. MUTUAL SYSTEM LOANS Inc., New York, to J. R. Kupsick Adv. Agency, New York. R. M. HOLLINGSHEAD Corp., Camden, i\f. J., to James G. Lamb Co., Philadelphia, to handle the advertising for its industrial, automotive and household divisions. SNELLENBURG'S, Philadelphia (department store), to Solis S. Cantor Agency. Philadelphia, to handle the radio advertising of its optical department. Spot announcements will be used. MARY JANE SHOES. Philadelphia (chain shoe stores), to Solis C. Cantor Agency, Philadelphia. Radio will be used extensively. RUSSELL-MILLER MILLING Co., Minneapolis (Occident Flour), to CampbellMithun, Minneapolis. Plans said to include radio will be set sometime next month. CROYDON LABS., Philadelphia (Lan-0Derm), to S. Duane Lyon Inc., N. Y. Mr. Bogert I2ih CBS PROGRAM ON FULL NETWORK TWELFTH CBS program to expand to the full network of 114 stations will be Take It or Leave It, quiz show sponsored by Eversharp Inc., Chicago, for its pens and pencils. With the addition of this program Sept. 20, the station hours added to the CBS commercial schedule as a result of the new 15% discount plan will total 198 2/3. Agency is Biow Co., New York. With the start of the second week of the 15% discount plan, which became effective July 15, CBS reported that 7 hours and 40 minutes have been added to the weekly commercial schedule of 2 of the 74 CBS affiliates which benefit by the plan. Sixteen CBS affiliates have added 4 hours or more and 46 CBS stations have added 5 or more new program periods weekly as a result of the plan [Broadcasting, July 20]. BOGERT APPOINTED TO CAB COMMITTEE JOHN L. BOGERT, vice-president in charge of research and product development of Standard Brands, New York, has been appointed member of the governing c o mmittee of the Cooperative Analysis of Broadcasting, according to an announcement by D. P. Smelser, chairman of the committee, and manager of the market research department of Procter & Gamble Co., Cincinnati. Mr. Bogert was appointed to the position by the Assn. of National Advertisers to fill the vacancy created when A. Wells Wilbor of General Mills, Minneapolis, became a lieutenant in the Navy. Other members of the governing committee, which operates the CAB "in behalf of advertisers and agencies for the continuous determination of the relative popularity of sponsored network programs", are: R. B. Brown, Bristol-Myers Co., and Mr. Smelser, appointed by the ANA, and George H. Gallup, Young & Rubicam; L. D. H. Weld, McCann-Erickson; F. B. Ryan Jr., Ruthrauff & Ryan, all appointed by the American Assn. of Advertising Agencies. Manager is A. W. Lehman. Gen. Foods Earnings NET EARNINGS of General Foods Corp., New York, for the first six months of 1942 amounted to $5,329,535, after provision of $337,500 for preferred dividend. This compares with $7,181,578 for the corresponding 1941 period. In the second quarter net earnings on common were $2,760,804, compared with $2,847,400, or 54.2 cents a share one year ago. G-F sales for the first six months of 1942 were $110,098,929, compared with $89,506,676 a year ago. Second quarter sales were $54,252,558, compared with $44,257,180 a year ago. STOP LOOK LISTEN and consider that we cover a Polish Population greater than 96% of the Communities in the United States. 550,000* in all . . . into the fact that $250,000,000 is spent yearly for daily necessities, by these Polish Families in the Metropolitan Area. to the success story of 14 advertisers using our Polish hours for a total of 73** years. Interested? Let us help you get a share of this business. * U. S. 191,0 Census Figures 1480 Kilocycles * * Details on Request Full Time Operation WHOM JOSEPH LANG, Gen. Mgr. Tel.— PLaza 3-4204 29 West 57th Street, N.Y.C. >|4HAVf WHAMIand ADDS UP TO A BETTER BUY With WHAM you reach not just Rochester's radio homes . , . but 900,000 radio homes. In WHAM'S primary area are 140,518 prosperous farm homes . . . 5305 factories, many on 24-hour schedules. There are 437,775 residence telephones . . . 1422 corner drugstores. And in Rochester, in Monroe County and in all of the 43 counties of WHAMIand , . . they listen to WHAM ... for its 50,000 watts, clear channel signal brings them the programs they've picked as first choice. Figures prove WHAMIand a bigger buy than Rochester alone . . . bigger than Monroe County ... the best buy of the lot. Through WHAM, it's yours for approximately onethird the cost of localized coverage of the same area. WHAM ROCHESTER, N. Y. National Representatives: GEORGE P. HOLLINGBERY CO. 50,000 Watfs . . . Clear Channel . . . Full Time . . . Affiliated with the Red Network of the N.B.C. and The Blue Network, Inc. •GdAho^ Sicilian' BROADCASTING • Broadcast Advertising July 27, 1942 • Page 49