Broadcasting (July - Dec 1942)

365,000 people make the Yoimgstown metropolitan district the third largest in Ohio. WFMJ Has more listeners in this rich market than any other station. Headley.Reed Co. National Representatives The Other Fellow's Viewpoint WHO ( ALONE ! ) IOWA PLUS.' DES MOINES-50,000 WATTS, CLEAR CHANNEL NEW ORLEANS 50,000 WATTS The Greatest Selling POWER in the South's Greatest City CBS Affiliate Nol'l Rep. The Kah Agency Inc. The Northwest's Best Broadcasting Buy WTCN BLUE NETWORK MINNEAPOLIS ST. PAUL Owned and Operated by ST. PAUL DISPATCH PIONEER PRESS, MINNEAPOLIS DAILY TIMES. PREE & PETERS, INC. — Natl. Rep Listener's Stake EDITOR, Broadcasting: We were much interested in Dorothy Lewis' story "The Listener's Stake in American Radio", which appeared in the July 13 issue. Particularly in her remarks about the radio council plan which she indicated has now spread to some 120 cities in the United States and Canada. It's gratifying to know that a plan which had its beginning with station WMT in Cedar Rapids has caught hold to that extent. This was the "modest beginning" to which Mrs. Lewis refers: Two years ago, when Mrs. Lewis was covering the country on her original survey trip, she appealed to a very able local woman, Mrs. R. K. Stoddard, to line up a representative group in Cedar Rapids. Mrs. Stoddard called together about 40 women from a couple of dozen local women's clubs. She invited Douglas Grant, WMT program director, to share the platform with Mrs. Lewis. After Mrs. Lewis had spoken, the women present were enthusiastic about some of the ideas she brought to them. They looked for a concrete plan to put their enthusiasm to work. On the spur of the moment, Mr. Grant outlined in general terms a radio council to correlate the individual demands for station time made by the various organizations represented to provide assistance in program preparation, production, and to experiment for more effective methods of getting across the messages which each oi'ganization wanted to deliver. The idea appealed to those present, committees were set up, the council was organized and has continued to function eiRciently ever since, under the guidance of WMT Public Relations Director L. Von Linder. Until Mrs. Lewis' story, we had not realized the extent to which the plan has been adopted elsewhere. She is to be congratulated too for having been the motivating factor in a movement which had its small beginning with WMT in Cedar Rapids, and has since spread to 120 other communities. Don E. Inman, Promotion Manager, WMT, Cedar Rapids July 15, 1942. All-Canada Meeting ANNUAL meeting of All-Canada Radio Facilities stations was held recently at Calgary to discuss mutual proljlems. Attending wei-e H. R. Carson, H. E. Pearson, J. M. Taylor of Taylor-Pearson & Carson, Calgary ; Frank Squires, CKWX. Vancouver ; A. H. NiehoU, CJAT, Trail, B. C. ; Gordon Henry. C JCA, Edmonton ; Bert Cairns, CFAC, Calgary ; Frank Elphicke, CJRC, Winnipeg; Gerry Gaetz, CKCK, Regina ; Guy F. Herbert and Reg. Beattie, All-Canada. Toronto ; Cy Langlois, of Langlois & Wentworth, New York ; Sam Ross, I'ress News, Toronto. OMAR'S V GIRL was selected in a competition which included beauties from six States and conducted through WOW, Omaha. Here the winner is presented pictured with (1 to r) : John J. Gillin Jr., general manager of WOW; Evelyn Stark, radio director of McFarland Aveyard Co., Chicago; W. J. Coad Jr., vice-president and treasurer of Omar Inc. (flour) ; Theowne Petty, the winner, of Colorado Springs, Col.; Ken Arrington, advertising manager of Omar Inc. She is Artist Petty's niece. DEFENSE LEVELS OFF PEAKS Factory Shifts Tend to Expand Audience After 1 1 at Night, Before 7 in Morning EDITOR, Broadcasting: Your July issue of BROADCASTING, cn page 54, carries a small item under the heading "CAB Finds June Dip". Without assuming to question facts as given, I am wondering if explanatory data might not present a more optimistic picture for radio than this statistical statement. We are finding, during a conduct of a survey of working hours, that there is a tendency to level off what we have in the past considered peaks of listening and a much larger listening audience before 7 in the morning and after 11 at night. I have at hand a number of work schedules of defense plants showing present shifts; the minimum number of shifts listed is 3 and the maximum is 11. The widespread movement to use machinery 24 hours a day virtually dictates that audiences between 9 a.m. and 11 p.m.. must be smaller, but by the same token there is a sharp in KXL, Denver? LISTENERS of KXL, Portland, Ore., were greatly surprised recently to hear the announcement, following a Schubert Concerto period, that they were tuned to "KXL, Denver." Numerous telephone calls to the studios followed which were answered by Hal Wilson, new KXL general manager. Hal had filled in for an announcer and had given the "Denver" signal. He explained the rhythm of KXL's call letters subconsciously suggested he mention Denver. He was in radio work in Denver for 12 years. ^^<FFIUATE OF »OCIt ISLAMP, lllllOIS ARSOS^ crease in "owl listening" and also by workers who start to work between 7 and 8 a.m. In one large, local defense plant, 7 of the 11 shifts start by or before 8 a.m. All of these eliminate what is referred to in the CAB report as "daytime listening." The other four shifts start between 1:30 p.m. and 5:30 p.m., and finish between 10 p.m. and 4 a.m. Let me repeat that I take no issue with your facts, but think that comparison with last year's listening habits is unfair to radio as a whole. T. S. Marshall, President WOLF, Syracuse July 20. Religious Meeting RELIGIOUS recordings will be exhibited Aug. 3-5 at the conferenceclinic on religious and other institutional broadcasting to be conducted at Denver U by Frank Hobart Nelson, of Pasadena. Among speakers will be Dr. A. G. Crane, recent president of U of Wyoming and candidate for the U. S. Senate; Dr. John F. B. Carruthers, head of the California State Commission on Morale; Dr. Harry T. Morris, president, IlifF School of Theology, and others. Arrangements are being made by Dr. Elwood Murray, of Denver U, and the Rev. Harold F. Gilmore, executive secretary of the Colorado Council of Churches. MANCHESTER LAUNDRY Co.. Philadelphia, definitely tracing 1,085 prospective customers during the year to radio, has renewed its three 15minute broadcasts each week at 12 :45 p.m. on WIP, Philadelphia, for another 52 weeks. Account is handled by Cox & Tanz, Philadelphia. The program, Mystery Melodies, offers 30 sets of movie tickets each week to one of the downtown Warner Bros, theatres to those sending in the titles to the five recorded tunes played during each broadcast by Howard Jones. Basic Mutual Network Outlet FULL TIIME 1270 K C THE 5000 WATT IfeUee^ihe hi CiHes ROCK ISLAND • DAVENPORT • MOLINE Page 50 • July 27, 1942 BROADCASTING • Broadcast Advertising