Broadcasting (July - Dec 1942)

IN A RESOLUTION of gratitude to NBC for Ca-iholic Hour, 12-year old religious feature, the executive committee of the National Council of Catholic Men praised the network for "making possible this great apostolic ■work," at the same time revealing that listeners have sent in requests for 242,000 copies of pamphlets containing talks given on the program during the past 12 months. EMPLOYES of WGAR, Cleveland, now in the armed forces and civilian government service are honored by a plaque incorporating the radio shield "in service of home and nation" which hangs in the foyer of the station. WAVRL, New York, has received a certificate of achievement from the New York City USO Joint War Appeal for "excellence of performance" in its 1942 fund-raising effort for the armed forces. WLS, Chicago, in its War Bond drive as an issuing agent has divided the talent of the station into two teams, one called Pat Buttram Bond Bombers and the other Arkie's Anti-Axis Assn. Listeners address their purchases to either team and names of purchasers are read on the National Barn Dance. WINX, Washington, signs off nightly with a recording of President Roosevelt's prayer for victory for the United Nations. The excerpt from the Flag Day address replaces "God Bless America". CHRC, Quebec, has announced that its rates will be increased on Oct. 1, following boost to 1,000 watts. FOUR golfing members of KDYL, Salt Lake City staff won a challenge match from Marines of the local recruiting station 4-2. George Provol, program director; Ed Letson, special events chief; Dave Simmons, promotion director; and Tom Cafferty, chief announcer, represented KDYL! AS A MEANS of replacing drafted male personnel, C.TOR, Vancouver, instituted an operation training course for staff girls. Connie Kemper, Pat Browne and Irene Murray have completed the course and now are fullfledged control room and remote operators. WLW, Cincinnati, recently sent Jim Cassidy, special events director, to broadcast from an Army Air Force high-altitude test chamber in one of a series of programs from Wright Field, Dayton, designed to show how improved Army equipment facilitates experiments. Together with Sgt. Thomas Green, Cassidv ascended to a theoretical 25,000 feet. EMPLOYES of WJHL, Johnson City, were given an extra two week's pay when the station closed its financial year recently. W. H. Lancaster, president and general manager, announced the bonus at a staff dinner at the Johnson City Country Club. ANNOUNCERS Charlie Buck and Tom Cafferty of KDYL, Salt Lake City, covering Utah's annual "Covered Wagon Days" rodeo dressed in western garb for the occasion were invited to ride stock in the grand entrance parade. Leo Cramer, rodeo chief, introduced them to the 5,000 spectators and complimented KDYL's coverage of the event. WMBD, Peoria, is distributing an old fashioned round roliin letter to staff members in the armed forces which include letters received at the station, notes, and snapshots. KXX. Hollywood, h as started a inoiitlily news letter fur more than .")0 foi'iiier <'Di])l()ycs now in the armed forces. AWARDS of the Sporting News, St. Louis baseball periodical, to top 1941 baseball announcers on the Pacific Coast as decided by the paper's annual poll, were made July 29 by Publisher Taylor Spink. Mr. Spink flew to the Coast to present the trophies to Hal Berger of KMPC, Beverly Hills, Cal., and to Mike Frankovich, KFAC, Los Angeles. Binnie Barnes, screen actress, accepted the award on behalf of her husband, Frankovich, who is now away in the Army. WNAX, Sioux City, la., entered the publication field in July with its first monthly issue of WN AX-tra. Publication features pictures and story material on grocers, product displays, territory representatives and WNAX schedules. It is distributed to 2,500 retailers and wholesalers in the station's territory. WDNC, Durham, N. C, now awards War Stamps to listeners for most constructive criticism received in answer to the question. What do you think of WDNC? Transcribed excerpts from the station's most popular programs are presented on each broadcast which is a daily feature for the attention of the housewife. KSTP, Minneapolis, distributes Ye Little Newse Sheete, a weekly multigraphed bulletin, to former employes in the armed forces. The four-page letter of station gossip is edited by Corrine Jordan. KUOA, Siloam Springs, Ark., is now presenting The Osarks at War under the direction of Storm Whaley, station manager. Program covers all phases of the war effort and puts local interpretation on many pleas being made in connection with civilian support. KLZ, Denver, had requests for 56,000 strip tickets for its recent seventh annual free picnic at Lakeside amusement park. Built for a week with spot announcements, and street car signs, the affair offered free show of KLZ talent, dancing, reduced rates on rides. CHICAGO servicemen stationed at Camp Wolters, Tex., are interviewed on Camp Wolters Calling, weekly quarter-hour program transcribed at the camp by the public relations otEce broadcast on WGN, Chicago, for parents and friends of the men at home. Music for the program is furni.shed by the reception center orchestra of the camp. IN KEEPING with the recently established policy to roadshow sustainers for sponsor consideration, NBC on Aug. 1 shifts its weekly half-hour Hollywood audience participation program, Noah Webster Says, to Chicago, with New York origination scheduled for Aug. 8. Program features contestants in defining words. Haven MacQuarrie acts as word master. Prof. Charles Frederick Lindsley is .iudge with Webster's dictionary as final authority. WCED, DuBois, Pa., is presenting WCED — Avenue Theatre Bonderee, a variety show from the stage of a local theatre urging the purchase of war savings. WGN, Chicago, during August is using a special station break, "This is WGN, Fly for Navy," as part of the station's recruiting efforts for Navy Aviation Cadets. EVENING HOUR network station rate for WSGN, Birmingham, BLUE affiliate, will be increased from $140 to .$160, effective Sept. 1. Current advertisers will receive the usual protection. Picture of a radio sponsor getting ideas Printers' Ink stimulates the thinking of advertisers and agencies with new ideas. "Tuning in" this inspirational "show" are the advertising, management and sales executives who control the nation's largest advertising budgets. Some turn to Printers' Ink for new methods of merchandising radio programs to dealers. Others want ideas to make commercials more productive. Others want new radio testing technicjues. Over all is their general interest in all new merchandising and advertising ideas. Your ideas on your market and station can be advanced with more force and effectivenes when they have the advantage of an introduction by Printers' Ink. The broadcasters listed here are using it. Yovi can, too, for as little as $40. per onesixth page on a 1 3-time schedule. PRINTERS' Ink The Weekly Magazine of Advertising, Management and Sales 185 MADISON AVENUE • NEW YORK, N. Y. Radio networks and stations using Printers' lnl( during the first seven months of 1942 BLUE NETWORK CO., INC. BUFFALO BROADCASTING CO. COLUMBIA BROADCASTING SYSTEM COLUMBIA PACIFIC NETWORK COWLES STATIONS DON LEE BROADCASTING SYSTEM MUTUAL BROADCASTING CO. NATIONAL BROADCASTING CO. N.B.C. SPOT AND LOCAL SALES WESTINGHOUSE RADIO STATIONS YANKEE NETWORK KDKA, PITTSBURGH KMOX, ST. LOUIS KNX, LOS ANGELES KRNT, DES MOINES KSO, DES MOINES KYW, PHILADELPHIA WABC, NEW YORK WBT, CHARLOTTE WBZ-WBZA, BOSTON WCAE. PITTSBURGH WCCO, MINNEAPOLIS WCOP, BOSTON WDRC, HARTFORD WEAF, NEW YORK WEEI, BOSTON WEVD, NEW YORK WFIL, PHILADELPHIA WGAR, CLEVELAND WGL, FORT WAYNE WGN, CHICAGO WGR, BUFFALO . WGY, SCHENECTADY WHEC, ROCHESTER WHK, CLEVELAND WHO, DES MOINES WJR, DETROIT WJSV, WASHINGTON WJZ, NEW YORK WKBW, BUFFALO WLIB, NEW YORK WLS, CHICAGO w'MC, MEMPHIS WMT, CEDAR RAPIDSWATERLOO WNAX, SIOUX CITYYANKTON WOR, NEW YORK WORL, BOSTON WOW, OMAHA WOWO, FORT WAYNE WRNL, RICHMOND WSGN, BIRMINGHAM WSM, NASHVILLE WTAM, CLEVELAND WTAR, NORFOLK WWL, NEW ORLEANS BROADCASTING • Broadcast Advertising August 10, 1942 • Page 39