Broadcasting (July - Dec 1942)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000933
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 27, 2022
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Schaefer adds extra period ^ And now in the beer field, one of the most competitive in New York, WEAF has proved itself a successful salesman. Yes, its barrage of high-ranking network programs is one of the reasons. But its specially-designed, well-produced local shows also help make WEAF New York's most popular station. Ask us for facts on these shows. One of them is probably designed to do just the job for you that the "Schaefer Revue" is doing for Schaefer. Could be. Call Spot Sales about it. ValA. Sckmitz, Advertising Director of the F & M Schaefer Brewing Co.,congratulatesS. D. Gregory, WEAF Manager, on the station's showing as he gives him the contract for another quarter-hour. . .f.r's one hundredth :::dU for that sales nse, too. GREGORY: Those are really kind words Mr^ Schiitz. And we appreciate tnem, just as we appreciate the excellent programming job you and Batten, programming jod you aim oatucu, Barton, Durstine and Osborn are doing with your "Schaefer Revue" two nights That helps WEAF too, you know. a week. SCHM-ITZ: Well GREGORY; «eu. Schaefer is going out for e^en greater sales, so here's a ' 7,30 to 7:45 P.m ^^'^'s backing , With rpai . ^ i^our fau^ • T,^ ^eal evidence „ ^ WEAP SohaBfer a ' ''^'^ PeriL ^' and ^^les that extra Will give 50.000 WATTS • 660 KILOCYCLES • NBC NETWORK