Broadcasting (July - Dec 1942)

WBIG, Greensboro, N. C, has four series of programs, first put on the air Oct. 5 — Americans, Too, Who Have Achieved; Your Health; An Afternoon of Talent; and Your Consumer Reporter. Presented weekly by Bennett College for Negro girls, the programs are aired Mondays through Thursdays 1:45-2 p.m. AIMED at winter tourists in the Rio Grande Valley, Bacyi Page d Tourist Netos, a daily AP news feature on KBGS, Harlingen, Tex., is based on the theme that "Today, perhaps, there will be an item from your home town". Promotion of the program emphasizes that it presents news seldom heard because of the crush of war news. PRODUCED in cooperation with universities and colleges of 11 western states Unlimited Horizons, NBC publie service feature, has returned for another weekly series of dramatizations of science subjects. WTAG, Worcester, awarded a $2.5 War Bond to the winner of stationsponsored local contest for the best title to the NBC show Without a Name. Winning title, Puns A'Poppin. will be entered in the coast-to-coast competition for the grand prize, a $500 War Bond. WJJD, Chicago, has started a "35 Club" formed of motorists who pledge to drive no faster than 35 miles an hour for the duration, and has enrolled over 4,000 motorists and sent them windshield stickers. Announcements of the formation of the club are made by Judge Erwin J. Hasten of the Chicago Criminal Court on Safety Court, half-hour program five days a week on WJJD. WINNING title submitted in the contest for a name for Ben Whitehurst's program on WMCA, New York, is The Wayfarer. Whitehurst talks on a variety of subjects, against a background of music. CHAMBER of commerce in the city of Clifton, N. J., has shifted the City of Clifton on the Air on WPAT, Paterson, N. J., from Sunday, 1 p.m., to 2 :35-3 p.m. Now in its second year, the program features the life story and music of leading popular music composers. KXOK, St. Louis, is piping a special news broadcast to men stationed at Jefferson Barracks through the Post public address system. WHB, Kansas City, broadcast an address by Dr. Harold C. Hunt, Supt. of Schools, to 2000 teachers grouped at radios in schools throughout the city, making an a.ssembled meetiag .of public school faculties unnecessary. Bonds by Van VAN PATRICK, sports director of WHBF, Rock Island, 111., offers to deliver in person war bonds purchased through the station. Only conditions are that deliveries be limited to the Quad-Cities, and that they continue only so long as his tires hold out. KMOX, St. Louis, is originating Syncopation Piece, a 25-minute musical show, Sundays, 1:30 (CWT) for CBS. The station now stages five CBS network programs, including Mary Lee Taylor, Home Economist Dietitian ; the National HillMlly Champions ; St. Louis Matinee; Columbia's Country Journal. DATE BUREAU for air cadets stationed in the Phoenix (Ariz.) area, is maintained as part of the trafiic department of KOY, that city. Ruth Swinney, traffic secretary, has been selected by the local recreation center as committee chairman for 200 girls listed. ON A THREE-DAY barnstorming tour of neighborhood theatres in the Greater New York area. Italian artists heard reg\ilarly on WOV, New York, raised $426,000 selling war bonds. Headed by Ralph Nardella, sales manager of WOV, the unit included the WOV concert orchestra and Diana Baldi, actress of the Italian Theatre, which has a bond sales goal of $2.000,000 for September. KSL, Salt Lake City, has inaugurated newscasts from the AP radio wire of Press Assn. An intensive promotional campaign over KSL and in Salt Lake City newspapers, preceded the launching of the AP news program. PEGEEN FITZGERALD, will add a five-weekly Mutual program, 1 :351 :45 p.m., to her regular morning series sponsored on WOR, New York, on a participating basis. Latest news from the New York fashion front will be featured on the network program, which starts Oct. 12. FOR THE THIRD consecutive year, the Philadelphia Orchestra concerts will be broadcast each Friday on MBS, originating at WIP, " Philadelphia. Norris West will be program intermission commentator. YOUNGEST licensed operator title is claimed for 16-year-old Paul E. McNally, of WEIM, Fitchburg, Mass. "Mac," in second year high school, passed his Radio Telephone Operator's License exam in early August, two months after he turned 16. He's also drummer in his own 12-piece orchestra. WIBG, Glenside, Pa., has set back to Nov. 1 the opening of its new studios in downtown Philadelphia. In the meantime, Doug Arthur, program director, is holding auditions for a studio orchestra, which will mark the first time that the station has employed live music. NEW PRINTERS' INK LEADS THE FIELD Comparison of latest A. B.C. statements confirms Printers' Ink circulation leadership in the advertiser and advertising agency market. FIRST in fofa/ circulation The Printers' Ink total net paid average for six months ending June 30, 1942 is 16,151, a gain of 1,142. FIRST among manufacturers Printers' Ink leads in subscriptions among manufacturers (firms that advertise). FIRST among all executives More executives among manufacturing concerns subscribe to Printers' Ink than to any other sales-advertising publication. And, in this group is the largest number of subscriptions addressed to presidents, vice-presidents, secretaries, treasurers and general managers. FIRST among advertising agencies No other publication has as many A. B.C. identified subscribers in advertising agencies as Printers' Ink. Radio stations used 48% more advertising pages in Printers' Ink during nine months of 1942 than in the same period of 1941. The trend is to P. I.! BROADCASTING • Broadcast Advertising October 12, 1942 • Page 41