Broadcasting (July - Dec 1942)

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Roma and Central Sold to Schenley; Both Using Radio National Distillers May Get Italian Swiss Colony SCHENLEY DISTILLERS Corp., New York, has purchased two major California wine firms, Central Winery and Roma Wine Co., both radio advertisers, located in Fresno, Cal. Deal was made several weeks ago, and involves purchase of Roma Wine in its entirety for $6,400,000, and acquisition of the plant and present wine stocks of Central Winery for $3,800,000, name brands and vineyards remaining the property of the latter firm. Advertising for Central Winery has been dormant since Oct. 1 of this year, when spot broadcasting was discontinued on WOR, WMCA and WHN, New York, evidently in view of the pending reorganization. Weiss & Geller, New York, is the present agency for Central Winery. Roma's Schedule Roma Wine Co. currently has an extensive schedule of spot broadcasting in the New York area, the Midwest, Arizona and the West Coast, placed through McCannErickson, New York, which will continue as agency for the company under Schenley ovsoiership. Roma products are advertised on a weekly news program on WOR, New York, and news and music programs on WNEW, New York; also through Italian-language participations on WHOM, Jersey City, and though twice-weekly news broadcasts by Fulton Lewis jr. on WFBR, Baltimore, and WOL, Washington. Radio is also used in Pennsylvania, and regular five and tenminute programs are scheduled in Minnesota, North Dakota, Mexico and Texas. In addition to fiveweekly news programs on Arizona outlets, KOY KUSN KTUC, Roma uses the complete Don Lee Network in California for News and Views, five-weekly quarter-hour program. Schenley on Mutual Schenley recently started the Cresta Blanca Carnival, variety program featuring Jack Pearl on Mutual for Cresta Blanca Wines. Schenley agency is William H. Weintraub Co., New York. Further realignment in the liquor industry was indicated last week as negotiations were nearing conclusion for the acquisition of Italian Swiss Colony wines, located in San Francisco, by National Distillers Corp., New York. Announcement was made by Edmund A. Rossi, president of Colony wines, who stated that the arrangement will be such that the identity and management of his firm would be preserved, at the same time making available to Colony wines the FOCAL FIGURES in NBC's new organization revision [Broadcasting, Nov. 30], photographed at the New York dinner at which the new plans were announced, are (1 to r) : Easton C. Woolley, assistant to William S. Hedges, vice-president in charge of stations; Frank E. Mullin, vicepresident and general manager; Niles Trammell, president; Dr. James Rowland Angell, public service counsellor. Manpoiver Clarification Marking Time Awaiting Decision on National Policy UNTIL the national manpower muddle is dissolved there is little likelihood that the broadcasting industry can look for a universal system of intelligent classification and coordinated effort between draft boards and local USES offices, informed sources indicate. National manpower unity may be expected, however, since informed quarters expected the unification of the various agencies under Paul V. McNutt, WMC chief. Radio broadcasting officials along with other communications representatives of the numbered BWC committees conferred with War Manpower Commission officials last Monday to discuss the possible revision of the original list of essential communications occupations contained in Occupational Bulletin Number 27 issued in October [Broadcasting, Oct. 19]. It was learned that the net effect of the meeting was not encouraging for it does not appear likely that WMC is currently in a mood to revise this list. BWC Studies Breakdown At the same time, WMC officials were anxious to develop an intelligent breakdown of these broad occupations included in the original list. Consequently another meeting was held on Friday between broadcasting representatives and WMC representatives to consider the breakdown list which specifically defines all of the jobs named in the original Occupational Bulletin. When the Occupational Bulletin was first issued early in October, USES officials promised to complete the breakdown of each title within a week or 10 days. Actually this list was only completed during the past week and then it was submitted to the industry representatives on Friday for their approval and suggestions. Although the actual list is not yet available it is understood that the complete set of definitions contained is complicated and even confusing in instances. Nevertheless, it will probably be released to local USES offices for use in guiding draft boards within the next week or 10 days. Value Doubtful The value of such a list is moot in the minds of some broadcasters, whereas others look to it hopefully. Already some broadcasters report success in individual cases which deserved deferments as a result of positions named in the original bulletin. Others, on the basis of experience, are not optimistic about the prospect of local boards accepting guidance from USES offices. The most hopeful event of the week on the manpower front took place with the announced absorption of the USES by the War Manpower Commission. This reduces the number of competing manpower agencies by one. However, the biggest news on manpower is expected from the White House at any time. At his Friday press conference. President Roosevelt had nothing concrete to report, but indicated that action could be expected very soon. "prestige and wider sales distribution facilities" of National Distillers. The company, through its agency, Leon Livingston, San Francisco, is using a transcribed news program on three Don Lee California stations, and some additional spot broadcasting [Broadcasting, April 6]. Various agencies handle National Distiller accounts. Central AAAA Session SERVICE TO THE PUBLIC and the war effort through advertising was discussed at the annual meeting of the Central Council of the American Assn. of Advertising Agencies, held last Thursday in Chicago. R. J. Scott, of Schwimmer & Scott, Chicago, Central Council chairman, presided. Speakers included Chester J. LaRoche, president of Young & Rubicam. U. S. MAY DEFER MONOPOLY ACTIONS PROSPECTS of a postponement of several months in the trial of the Government anti-trust suits against RCA-NBC and CBS, alleging monopoly in network operations, were foreseen last week in view of the impending appeals to the Supreme Court by the networks from the threejudge court decision in New York refusing them injunctive relief from the FCC's networkmonopoly regulations. While no action has yet been taken, it was apparent that the Dept. of Justice, in the light of the pendency of the FCC litigation, would ask a postponement of at least three months. The anti-trust case is scheduled for trial Dec. 11 before Federal Judge John P. Barnes in Chicago. It was thought likely the AntiTrust Division would ask the court this week for a postponement, either to a certain date or until the prior litigation in the Supreme Court is adjudicated. The networks have until Feb. 1 to perfect their appeals to the Supreme Court, under the New York court action. FCC Approval Granted To KHUB's Assignment CONSENT WAS granted by the FCC Dec. 1 for the voluntary assignment of license of KHUB, Watsonville, Cal., from John P. Scripps, publisher of the Watsonville Register-Pajaronian, to Luther E. Gibson, editor and publisher of the Vallejo (Cal.) Chronicle and Times-Herald. The transfer is the result of an outright purchase for the sum of $29,137, of which $22,000 will be paid to Mrs. Anna Atkinson, widow of the former owner of KHUB, to satisfy a note, the remainder going to Mr. Scripps. The decision of the FCC contained the stipulation that the assignment was "subject, however, to the express condition that this action is without prejudice to the application to the licensee of any report, policy, rule or regulation which may result from the proceedings under Order No. 79" (the newspaper ownership order). Mrs. FDR for Candy COUNCIL OF CANDY, Chicago, a trade association of candy manufacturers promoting consumption of candy as a food in the war effort, is sponsoring Mrs. Eleanor Roosevelt in a one-time half-hour program on the BLUE network titled Report to the Mothers of the Nation. Mrs. Roosevelt on the Dec. 9 broadcast, 10:15-10:45 p.m. on 135 stations, will relate her impressions of wartime living in England and her visit with the American troops in the British Isles. BBDO, Chicago, is agency. Lea & l*errins Names LEA & PERRINS, New York, makers of Worcestershire sauce, has appointed McCann-Erickson, New York, to handle its advertising. Company has used spot broadcasting in the past, and is currently inactive in radio, with no further plans for the present. Page 16 • December 7, 1942 BROADCASTING • Broadcast Advertising