Broadcasting (July - Dec 1942)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
0001427
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 27, 2022
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two-step without moving their feet. And the Mayor's office was frequently besieged by diverting and passionate taxpayers: an elderly gentleman who could get KDKA on the steel rims of his spectacles, a woman who was warned of the approach of earthquakes by a sharp twinge in her left side . . . — Excerpt from James Thurber's "Memoirs of a Drudge," The New Yorker (or Oct. 3, 1942. SPECtacular! Maybe Mr. Thurber wasn't fooling. Maybe the elderly gentleman did get KDKA through the steel rims of his spectacles. We wouldn't know. Something of which we are sure, however (and in which all advertisers are concerned), is that plenty of people do get KDKA in the regular way: Through their radio sets with the usual tubes, condensers, coils, and what not. Recent instance: More than 37,000 people "got" KDKA and an advertiser's message, as proved by his mail, throughout the run of a 60-announcement daytime schedule. If low-cost-per-inquiry interests you, be sure to schedule 50,000-watt KDKA, Pittsburgh. With nation-wide gas-rationing now in effect, and with tires irreplaceable, make sure your product is moving off shelves ... in the stores "just around the corner" from 1 V4 million stay-at-home families in the KDKA Primary Area. ~ WESTINGHOUSE RADIO STATIONS Inc WOWO • WGL • WBZ • WBZA • KYW • KDKA REPRESENTED NATIONALLY BY NBC SPOT SALES mm PITTSBURGH 50,000 WATTS