Broadcasting (July - Dec 1942)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
0001429
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 27, 2022
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Utile Man. lYeVe had a Busy Vear Things have been humming in Big Aggie's backyard this year, — and it's not the result of a defense industry shot-in-the-arm. It's agriculture . . . the steady, dependable, day-in day-out job of feeding a fighting nation and her allies. In the five-state territory served by WNAX, farm income is up to more than ^1,500,000,000.00 for the year. Highest farm income among all CBS stations. And three million of the nearly four million folks living here are farmers . . . farmers with MORE money to spend for the fewer articles offered for sale. Big Aggie's station WNAX has had a busy year, too . . . with more accounts, more mail and more sales than ever before. Advertising dollars sowed here reap sales now — and maintain your brand with folks who will be buying in peace time as well as during the war 'Keep this in mind when planning for 1943" IT'S ECONOMICAL TO BUY THE BIG STATION 7^ S'cm>H.P<f^&ct^A^eM4:^ SIOUX CITY * YANKTON Affiliated With Columbia Broadcasting System 570 On Your Dial