Broadcasting (July - Dec 1942)

Page scan 0001623 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
0001623
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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, SI LOUIS, FIRST AGAIN: 7 \ ' 24-HOUR SERVICE ! Volcanic economic changes in St. Lonis : * — $67,000,000 increase in retail sales since last year —50% jump in effective buying income over 1938 —many an industrial worker's living habits are turned topsy-turvy — which means new periods of day and night for working, sleeping, shopping, radio listening. Only the insatiable human need for relaxation and instruction and entertainment remains constant. So ... on October 19th, 1942, station KMOX inaugurated 24-hour radio service for its community. This marks the first 'round-the-clock operating schedule of any St. Louis radio station. It marks another first for KMOX pene* tration of the St. Louis market. It underscores, once more, KMOX' operation "in the public interest"— serving "all of the people all of the time." And it indicates, once more, why KMOX hasWost listeners, most business of any station in this eighth most important market of the nation. * Sales Management— Survey of Buying Poicer. KMOX THE VOICE OF ST. LOUIS • 50,000 WATTS ^ Owned and operated by Columbia Broadcasting System. Represented nationally by Radio Sales with offices located in New York, Chicago, Los Angeles, San Francisco, Charlotte ma i