Broadcasting (July - Dec 1942)

Page scan 0001627 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
0001627
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ost extensive survey on radio listenership ever made in the Philadelphia Market Area ! / / Ten thousand five hundred personal interviews, made in one week, show . . . IS FIRJT' More people listen more to WCAU than to any other radio station in the Philadelphia Market Area. Copies of the complete survey, with fifteen -minute breakdowns for the combined Monday through Friday, Saturday and Sunday ratings, are now on the press. We shall be glad to send you a copy if you so desire. WCAU PHILADELPHIA 50,000 WATTS IN ALL DIRECTIONS *The Bell Telephone Co. of Pennsylvania is authority for the fact that only 44% of homes in Philadelphia are telephone equipped. This survey, an accurate cross-section sample of the population of the Philadelphia Area, included the other very important 56%. BROADCASTING • Broadcast Advertising December 28, 1942 • Page 23