Broadcasting (July - Dec 1942)

Page scan 0001629 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
0001629
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WENR brought the biggest return per dollar value!" VARIETY OCT. 16. Another advertiser proves the pulling power of this Chicago station We've been saying it for a long time. WENR produces results at low cost. Many advertisers have had first hand proof. Comes now this clipping to give added emphasis to the point. It shows that WENR did an outstanding job for Serutan. Despite top -flight competition on the dial! WENR is rapidly climbing to new heights. Splendid new programs are attracting more and more regular listeners. Keep this in mind. WENR can reach more families at lower cost per thousand than any other major Chicago station. Ask a Blue Spot Sales representative for all the facts. CHICAGO'S BASIC BLUE NETWORK STATION 50,000 WATTS 890 KC. OWNED AND OPERATED BY THE BLUE NETWORK COMPANY REPRESENTED NATIONALLY BY BLUE SPOT SALES NEW YORK . CHICAGO . SAN FRANCISCO • HOLLYWOOD . DETROIT