Broadcasting (July - Dec 1942)

Page scan 0001652 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
0001652
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE /?uiineii OF BROADCASTING Soy Food Spots SOY FOOD MILLS, Chicago (pancake flour), has placed a series of spot announcements on WCFL WJJD WIND WAIT WSBC WGES, all in Chicago, and a fiveminute five-weekly program, Let's Get Acquainted on WGN, Chicago. Agency is Jim Duffy Inc., Chicago. EDITOR'S NOTE: Because the use of spot advertising on New York City stations more than often presages expansion of such accounts to the national field, Broadcasting herewith presents a compilation of 19A2 accounts on New York stations which either had not used radio or those particular stations previously. Asterisk (*) indicates first use of radio by advertiser in 1942. See also story on page 24. WABC *Filtrex Corp. Terminal Barber Shops Beech-Nut Packing Co. Studebaker Corp. City Title Insurance Co. Eton Publishing Co. Mutual Benefit Health & Accident Assn. I. J. Fox Seaman Bros. Pepsodent Co. ♦Ringling Bros., Barnum & Bailey R. C. Williams & Co. Readers Digest Assn. Dimple Tie Corp. Old Country Trotting Corp. Curtis Publishing Co. 20th Century Fox Film Corp. Schutter Candy Co. Northwest Cherry Growers Assn. *Noxon Inc. New York Telephone Co. ♦Savings Banks of New York State. Penn Tobacco Co. Musterole Co. Maltex Co. RKO Radio Pictures Corp. Paramount Pictures Plough Inc. A. Goodman & Sons Penick & Ford Spratt's Patent (America) Ltd. Christmas Club E. Fougera & Co. Postal Telegraph Co. Kibblets Inc. Dryden & Palmer March of Time Inc. Loew's Inc. Charles Gulden Inc. WEAF R. C. Williams & Co. Curtis Publishing Co. S & W Fine Foods J. L. Prescott Co. *Dif Corp. Benson & Hedges C. F. Mueller Co. Ironized Yeast Co. Firestone Tire & Rubber Co. Lever Bros. Planters Nut & Chocolate Co. RKO Radio Pictures Corp. Johnson & Johnson Hills Bros. Coffee Maltex Co. B. Meier & Sons P. W. Minor & Son *San-Nap-Pak Mfg. Co. Bond Clothing Stores *Fanny Farmer Candy Shops ♦Industrial Undergarment Corp. O'SuUivan Rubber Co. Warner Bros. M-G-M Pictures Corp. Drezma Inc. Select Theatres Corp. H. C. Bohack & Co. Frederick Lowenfels & Sons A. Goodman & Sons National Shoe Stores Old Dutch Mills Inc. Pure Food Co. Burnham & Morrill Co. *Ringling Bros., Barnum & Bailey S. A. Schonbrunn & Co. Kii'kman & Sons V. LaRosa & Sons Knox Gelatine Co. Adam Hat Stores Continental Baking Co. ♦Flag Pet Food Corp. WHN Consolidated Drug Trade Products Lever Bros. Grove Labs. Monticello Drug Co. Sunway Fruit Products Co. American Tobacco Co. P. Lorillard Co. U. S. Tobacco Co. V. Shaler Co. Shell Oil Co. Holfman Beverage Co. ♦Golan Wines Inc. ♦Edelbrau Brewery ♦.John Eichler Brewing Co. F. & M. Schaefer Brewing Co. Beech-Nut Packing Co. Consolidated Drug Co. Garrett & Co. The Aquarium Restaurant Fabian Theatres National Bowling Recreation Arena Rialto Theatre Rivoli Theatre Roxy Theatre Select Theatres Corp. ♦Bickford's Cafeterias RKO Radio Pictures Paul's Swan Lake ♦Ringling Bros., Barnum & Bailey ♦Sunbrock's Rodeo Capitol Theatre Radio City Music Hall Admiracion Co. Kay Preparations Dioxegen Co. Potter Drug & Chemical Corp. Finlay Strauss Jewelry Co. Grayson Co. P. W. Minor & Son Ivel Fur Co. Schlossman's Clothes Bible Mission Co. Great Atlantic & Pacific Tea Co. Horowitz Bros. & Margareten Co. Ironized Yeast Co. ♦Kasco Mills Kellogg Co. Corn Products Refining Co. John G. Paton Co. Quaker Oats Co. Sheffield Farms Co. Washington State Apple Commission I. Rokeach & Sons Edelstein Co. ♦Noxon Inc. Fels & Co. Colgate-Palmolive-Pcet Co. Hotel Lexington New York Tunnel Authority Alliance Book Corp. Penman Co. Charm Curl Co. Consolidated Edison Co. Home Diathermy Co. P. J. LeRoy Co. ♦Ideal Publishing Co. Dave Minor Publishing Co. Pipeman Co. Thayer Co. Tourneau Watch Co. Wm. H. Wise Co. Macfadden Pubs. ♦Cocilana Inc. WJZ American Molasses Co. American School Anacin Co. ♦Austin Technical Inst. Adier Shoes for Men Beecham's Pills Inc. ♦Beau Brummell Ties Inc. California Fruit Growers Exchange Carter Products Co. Cord Meyer Development Co. ♦Cooper & Cooper Inc. Curtis Publishing Co. Continental Baking Co. Doubleday, Doran & Co. ♦Drydock Savings Institution J. C. Eno Empire Gold Buying Service Ex-Lax Inc. ♦Fairchild Sons Inc. Foster Milburn Co. E. Fougera & Co. A. Goodman & Sons ♦Gotham Health Club ♦Graham Co. ♦Hotel St. George Johnson & Johnson Larus & Bro. Liebmann Breweries Inc. Lever Bros. ♦Lorstan Studios Inc. ♦Lukens Steel Co. Loew's Inc. Macfadden Pubs. Inc. M-G-M Pictures Corp. ♦P. W. Minor & Sons ♦Mother Hubbard Distributors Inc. Musterole Co. March of Time Inc. ♦Nacto Cleaner Co. New Jersey Council New York Telephone Co. Newsreel Theatres Inc. New York State Bureau of Milk Publicity ♦New York Drafting Inst. New York State Savings Bank Assn. ♦Noxon Inc. ♦New York Tunnel Authority The New York Post O'Sullivan Rubber Co. Pepsodent Co. Phillips Packing Co. ♦Publicker Commercial Alcohol Co. ♦Pepperidge Farm Reader's Digest Assn. ♦Ringling Brothers, Barnum & Bailey RKO Radio Pictures Corp. Roxy Theatre Rum & Maple Tobacco Corp. Rubsamm & Horrman Brewing Co. Select Theaters Corp. Sheffield Farms Inc. ♦Stern's Nurseries Sweets Corp. of America Simon & Schuster ♦Stenotype Company Joseph Tetley & Co. Wesson Oil & Snowdrift Sales Co. R. C. Williams Co. William H. Wise Co. WMCA Adam Hat Stores Argus Optical Co. ♦Ash's Dept. Store Austin Nichols Co. ♦Cocilana Inc. Colgate-Palmolive-Peet Co. Corn Products Refining Co. Federal Life & Casualty Co. Greenwich Savings Bank Life Savers Inc. Monticello Drug Co. ' I complained because I had no shoes, until I met a man who had no feet/' Keep this proverb in mind and even your income tax can he paid with a smile. Adv. Pabst Brewing Co. ♦Terminal Barber Shops ♦Hecht's Dept. Store ♦Lambert Bros. Jewelers ♦Brass Rail Restaurant United Institute of Aeronautics American Chicle Co. Penick & Ford Beech-Nut Packing Co. ♦Edelbrau Brewing Co. Garrett & Co. F. & M. Schaefer Brewing Co. Sheffield Farms Inc. Old Dutch Mills Coffee ♦Sandeman Wine ♦New York Tunnel Authority ♦Dr. Kilmer's Vitamin Tablets ♦Penn Camera Exchange ♦Hope Valley Farms ♦Parke-Bernet Galleries ♦Bickford's Inc. ♦Stewart's Cafeterias ♦Chin Lee Restaurants Procter & Gamble Co. S. A. Schonbrunn & Co. F. G. Vogt & Sons Paton Corp. Edelstein Dairies Pan American Coffee Bureau Humphrey Homeopathic Medicine Corp. Lever Bros. Johnson & Johnson Centaur Co. Household Finance Co. P. Duff & Sons Chamberlain Technical School Book Giveaway Co. Plan ♦Chidnofl Studios Parker House Schrafft's Restaurants Sealcote Co. Delehanty Institute WOR [Seventy-five sponsors, who had used radio in New York or elsewhere, used WOR for the first time during 1942; list unavailable] The Wallpaper Guild Para Mfg. Co. Marcalus Mfg. Co. Hudson Pulp and Paper Co. Barclay Tissue Corp. San-Nap-Pak Mfg. Co. Conformal Footwear Co. Gotham Silk Hosiery Co. Davidson Bros. Press-On Inc. Burlington Mills Edelbrau Brewery Greenspan Bros. Newark Cheese Co. Associated Labs. Hotel Chesterfield Hotel Dixie Vacation Home Sites Seaside Heights Newsreel Theatre Ringling Bros., Barnum & Bailey Bucknell U Air Transport Assn. of America American Industries Salvage Committee Savings Banks Assn. of New York State. Stern's Nurseries Joseph Dixon Crucible Co. Terminal Barber Shops Bullard Co. Chase Brass and Copper Co. Cleveland Twist Drill Co. Diebold Safe & Lock Co. Worumbo Co. Consolidated Razor Blade Co. WNEW Astor Theatre Capitol Theatre Club 18 March of Time Inc. Radio City Music Hall ♦Sunbrock's Rodeo E. Pritchard Inc. Cascade Laundry Curtis Publishing Co. Kellogg Co. Gordon Baking Co. Lever Bros. ♦Edelbrau Brewery ♦Allstate Insurance Co. Drydock Savings Institution Charms Candy Co. Schrafft's Restaurants Jack Dempsey's Punchbowl Lum Fung Restaurant Famous Door Columbia Pictures Corp. M-G-M Pictures Corp. Monte Proser's Copacabana Park Central Hotel ♦Ringling Bros., Barnum & Bailey Rivoli Theatre RKO Radio Pictures Corp. Billy Rose's Diamond Horse^ shoe Ubangi Club ♦United Artists Corp. Village Barn Hurricane Restaurant Iceland Restaurant Topaz Restaurant Co. Admiracion Labs. Beecham's Pills Inc. ♦Cooper Safety Corp. ♦Denver Chemical Mfg. Co. ♦Don Juan Inc. E. Fougera & Co. Humphrey's Homeopathic, Medicine ' Ironized Yeast Co. Lambert Pharmacal Co. Musterole Co. Pepsodent Co. ♦Scherk Corp. Scholl Mfg. Co. ♦American Molasses Co. Atlantis Sales Corp. Colgate-Palmolive-Peet Co. Continental Baking Corp. Corn Products Refining Co. A HAPPY AND PROSPEROUS NEW YEAR' TO YOU FROM THE PACIFIC NORTHWEST . . . where a combination rate in effect Jan. 1, 1943 gives you coverage of 1,250,000 people at an unbelievable low cost. KXL, Portland; KFPY, Spokane; Z NET, Montana Adv. Page 48 • December 28, 1942 BROADCASTING • Broadcast Advertising