Broadcasting (July - Dec 1942)

Western Electric ARSENAL OF COMMUNICATIONS EQUIPMENT 162 Advertising Agency Account Executives Space Buyers 8C Officers (Ross Federal Research & Sales Management) PICK Utica, N. Y.'s ONLY Radio Station! 3pn In Middle Atlantic Test Market Columbia's Middle Link in Central New York OWI Establishes British Division Davis Frowns on Government Subsidy of Broadcasting MAINTAINING that Government subsidy of radio and press is a "very unsatisfactory idea", Elmer Davis, OWI director, told his press conference last Wednesday that such a practice would threaten the freedom of these instruments of public opinion. He announced that OWI has established a new unit in Washington, known as the British Division, to "quicken and prove the flow of information about the U. S. to the people of great Britain". Heading the new division is Ferdinand Kuhn Jr., assistant to the Secretary of the Treasury for the last two years and previously chief of the ISSew York Times London bureau. In this capacity Mr. Kuhn will serve as a deputy director in the OWI's overseas branch. Representing the unit in England will be Rep. Thomas H. Eliot (D.Mass.) who will assume his post early in January. Supervises Government Program In explaining the new operation, Mr. Davis said that facilities of both the Domestic and the Overseas branches will be used to tell Britons "what the U. S. is like". Asked to discuss the implications of a recent announcement that OWI would approve movie scenarios, Mr. Davis asserted that there were no implications. He explained that it was a voluntary matter for the studios, but pointed out that OWI had no power of compulsion even after advice was given. He said, however, that the presidential directive which created OWI in June gave the agency complete supervision over all radio programs and motion pictures sponsored by a Government agency or department. Such supervision has been in efl'ect, he said, but reiterated that OWI had "no idea of exerting a censorship" over privately produced radio programs and motion pictures. He noted that a degree of control over Radio Morocco became apparent last Monday, since all material broadcast was entirely in line with United Nations' policy. He added that complete control of personnel and programming of the station is not yet thought to be in American hands. Mr. Davis pointed out that transmissions to Africa had increased. He mentioned a half hour of news from the U. S. for the troops which had been sent last Monday and re Victory Slogan NEW STATION break: 'WHO, Des Moines, — A Voice for Victory' has brought favorable response from the public. The slogan was adopted at the suggestion of Capt. Frank Miles, World War I veteran, Iowa State Director of Public Relations for the Selective Service System and editor of the Iowa Legionnaire, official publication of the Iowa Dept. of American Legion. Heads Infantile Staff HOWARD J. LONDON, formerly with Pedlar & Ryan, New York, and more recently radio director for the Navy Relief Society, has been appointed radio director for the 1943 fight against infantile paralysis. George Brengel, former casting director of Compton Adv., will be assistant. Scriptwriters will include Frank Dahm and Betsy Hatch. Francis Forrest is in charge of national radio publicity and Milton Ward, former radio director of the United Hospital fund, heads the New York radio department. Rev. E. Howard Cadle THE REV. E. Howard Cadle, 58, nationally known radio evangelist and pastor of the Indianapolis Tabernacle bearing his name, died Dec. 20 following an illness of several months. Soon after Mr. Cadle opened his tabernacle several years ago he began a daily series of broadcasts over WLW, Cincinnati, originating from the tabernacle, in addition to a half -hour Sundays. A few years ago he presented radios to some 300 pastorless churches in the back hills of West Virginia, Kentucky, Ohio and Indiana and it was estimated that 60,000 persons gathered at these small churches to listen to his Sunday sermons. He used his own airplane to make one night stands. His son, Lt. Buford Cadle, now of the Army Air Forces, was his father's pilot and announcer before entering the Army. Surviving, besides his son, are the evangelist's widow and two daughters. broadcast through Radio Algiers. A similar broadcast of an hour's length was sent to North Africa last Wednesday, plus a news broadcast in French for the natives. In discussing broadcasts to the natives he explained that it was necessary to fill them in on what has happened in the past as well as current developments, since it was discovered shortly after the invasion that natives had no word of the raid on Dieppe nor of Doolittle's raid on Tokyo. WAVE 5000 watts • NBC MAJOR REISEWALS ON CBS NETWORK CBS LAST WEEK announced that during the period Dec. 28 through Jan. 10, 13 sponsors will renew current contracts, covering 18 different programs, of which eight are broadcast on the full CBS network of 117 stations. Largest individual renewal is from Procter & Gamble Co., Cincinnati, for its five serial programs on CBS, effective Dec. 28. They are: The Goldbergs (Duz) ; Life Can Be Beautiful (Ivory soap) ; Vic & Sade (Crisco and Duz) ; PepperYoung's Family (Chipso and Camay) ; Ma Perkins (Oxydol). Compton Adv. places the first three shows. Pedlar & Ryan handles Pepper Young, and Blackett-SampleHummert is agency for Ma Perkins. Lever Bros. Co., Cambridge, on Jan. 4 will renew Lux Radio Theatre on CBS and 30 CBC stations, as well as Bright Horizon, serial drama for Swan Soap. J. Walter Thompson Co. is the Lux agency and Young & Rubicam handles Swan. Wrigley Renews Sponsor of three full network shows on CBS, all devoted to the war effort, Wm. Wrigley Jr., Chicago, on Dec. 31 renews The First Line, show assigned to the Navy. Agency is Arthur Meyerhoff & Co. R. J. Reynolds Tobacco Co., Winston-Salem, N. C, renews Thanks to the Yanks (camels), Jan. 2, through Wm. Esty & Co., and Celanese Corp. of America, New York, on Jan. 6 renews Great Moments in Music, through Young & Rubicam. Dec. 29, Liggett & Myers Tobacco Co., New York, will renew Harry James and His Music Makers. Newell-Emmett Co. is the agency for Chesterfields. Two CBS commentators on the full network will be renewed Dec. 26 and Jan. 2, respectively, when Parker Pen Co., Jamesville, Wis., re-signs Eric Severeid and the News (Quink), through J. Walter Thompson Co., and Curtiss Candy Co. renews Warren Sweeney, through C. L. Miller Co. Other renewals announced by CBS are: Eversharp Inc., Chicago (pens and pencils), Jan. 10, Take It Or Leave It, through Blow Co.; International Silver Co., Meriden, Conn., Jan. 3, Edward R. Murrow, through Young & Rubicam; JohnsManville Corp., New York (insulation), Dec. 28, Cecil Brown, through J. Walter Thompson Co.; E. R. Squibb & Sons, New York, Dec. 28, Keep Working, Keep Singing, America, through Geyer, Cornell & Newell, and Ironized Yeast Co., Atlanta, Jan. 5, Lights Out, through Ruthrauff & Ryan. FCC Stays on Job THE FCC does not plan a recess over the Christmas-New Year's holidays. The regular broadcast meeting will be held on Tuesday, Dec. 29, with ordinary business carried on except on the holidays. for LOUISVILLE — not China! Ask your Agency to ask the Colonel! P FREE &■ PETERS, Inc., National Representatives Orson Welles in Film ORSON WELLES, produeer-dii-eetor of CBS' Hello Americans and Ceiling Unlimited, the latter sponsored by Lockheed and Vega Corp., Los Angeles, has signed for the leading male role in Twentieth Century-Fox's film, "Jane Eyre". Page 50 • December 28, 1942 BROADCASTING • Broadcast Advertising