Broadcasting (Jan - June 1943)

All Lord & Thomas Accounts Go to Foote, Cone & Belding New Agency Starts Business With Total Billings of More Than $20,000,000 Covering 50 Accounts PRINCIPAL officers of Foote, Cone & Belding, new agency created from the interests of Lord & Thomas [Broadcasting, Jan. 4], were announced last week by the agency. Emerson Foote has been elected president and will continue in charge of the A New York office; A JPn^ Fairfax M. Cone, Ik. AhB in charge of Chicago operations, will be chairman of the executive committee, and Don Belding of the Los Angeles office will be in charge of Pacific Coast activities for the agency and will serve as chairman of the board. The San Francisco office will continue to be directly managed by Eugene I. Harrington. To carry out the firm's conception of "central direction", frequent meetings of the principal of Mr. Foote Mr. Belding Mr. Cone ficers will be held in Chicago and New York, the first to take place Jan. 16 in Chicago when other officers will be elected. Plans are under way for an expansion of personnel, although no changes are contemplated in the present personnel as it functioned under the name of Lord & Thomas. $20,000,000 in Billings The new agency starts business with total billings well in excess of $20,000,000 annually. It will definitely handle a total of 50 accounts, all formerly placed by Lord & Thomas, and belief was expressed by the agency last week that it could shortly be announced that I "His WFDF Flint Mich, spots do so well, he's all wrapped up in golf." "no account which was handled by the former agency at the time of its dissolution will have failed to signify its intention to remain with the new agency." Born in Alabama in 1906, Emerson Foote has had a varied career since his schooling in California. His first business experience was in the wholesale end of the automobile industry. He was also associated with the Pacific Mutual Life Insurance Co. and served as secretary of the Western Statistical Assn. before joining the Leon Livingston Adv. Agency, San Francisco, at the age of 24. He stayed there three and a half years before starting his own agency, Yeomans & Foote, in partnership with Lewis H. Yeomans. In 1936, he joined the research department of J. Stirling Getchell, New York, selling out his interests in the agency to Mr. Yeomans. Research director, account executive and general executive at Getchell, Mr. Foote then joined Lord & Thomas to handle printed advertising for the American Tobacco Co. account, later taking over the entire account including radio. In 1940, he was elected a vice-president of the agency, a member of the board of directors in May, 1942. Two months later, he was elected executive vice-president and placed in charge of all New York operations. Varied Career Fairfax M. Cone attended the U of California in his native state, and upon graduation joined the art department of the San Francisco Examiner, where he remained three years. In 1939, he was offered a job as copywriter in the San Francisco office of Lord & Thomas, and after ten years, became manager of that branch, as well as vice-president. In 1941, Mr. Cone came to New York to take charge of all creative work at Lord & Thomas, and in THE MARK lOF ACCURACY, SPEED AND {I INDEPENDENCE IN WORLD WIDE NEWS COVERAGE United Press 1942 was sent to Chicago in the same capacity, later becoming general manager in charge of all Chicago operations. A graduate of the U of Oregon with a B.S. degree, Don Belding became manager for Western Union in Klamath Falls, Ore., for two years, also running a daily newspaper in that town. He joined Lord & Thomas in 1923, working up from office boy to space buyer to copywriter. During the ten years from 1927-37, Belding handled practically every account of the agency's Los Angeles office, and in 1938, when Don Francisco came East to become president of the agency, Radio City Visitors DKSl'ITE war restrictions on travel, a total of 1,20(1.00(1 persons visited (he studios of NBC in 1942. More than 700.000 of this number visited the studios to watch their favorite programs. Since NBC instituted guided tours at Radio City, eight years ago, 4,400,000 persons have come to the radio center. he was named vice-president and manager of the office. Three years later, he became one of the firm's three executive vice-presidents. One of the original members of the Advertising Council, Mr. Belding is also a director of the Los Angeles Chamber of Commerce, and Merchants and Mfgrs. Assn. for a MORE PROSPEROUS 1943 Use WTCN MINNEAPOLIS BLUE NETWORK 2 ST. PAUL ft 'H II Ik M if MARKETS FOR THE PRICE OF ONE St. Paul and Minneapolis With Population Oyer 800,000 Write tor details of programs and time available, rates and market data. i ™ U M FREE & PETERS, INC. — NATIONAL REPRESENTATIVES New York Chicago Detroit Los Angeles Atlanta San Francisco BROADCASTING • Broadcast Advertising January 11, 1943 • Page 39