Broadcasting (Jan - June 1943)

Big News Contract Signed by Gilchrist Department Store Boston Retailer Carries News Hourly During the Daytime A NEW department store-radio link, presaging a closer relationship between the two industries, has resulted from the recent NAB District meeting in Boston, with signing by Gilchrist department store, that city, for nine five-minute newscasts daily on WORL, Boston. The store's decision to utilize radio for institutional and goodwill advertising came about after the station's sales department presented to Gilchrist executives the opportunities inherent in such an alliance. A sound stage has been equipped on the fourth floor of the department store for the broadcasts, which run every hour on the hour from 8 a.m. to 5 p.m. The news is fed directly by United Press ticker service, installed in a newsroom adjoining the sound stage. The broadcasts will also be used for recruiting messages of Army, Navy, Marines, and War Bond sales talks. Customers and visitors are invited to visit the newsroom, read the news flashes and headlines which are posted on bulletin boards, and attend the broadcasts. With news becoming more and more important to the public, it is expected that Gilchrist's news .service will be of increasing value to listeners in New England. WORL's manager, George Las NINE NEWSCASTS A DAY by Gilchrist Department Store on WORL, Boston, resulted from discussion at a recent NAB meeting in Boston. The five-minute newscasts, originating from the Gilchrist radio newsroom every hour on the hour from 8 a.m. through 5 p.m., were lauded by Gov. Leaveritt Saltonstall of Massachusetts and Mayor Maurice Tobin of Boston at the inaugural broadcast. Attending were (standing, 1 to r) : Fred S. Bailey, WORL account executive; Richard Salinger, head of the agency handling the Gilchrist account; F. Frank Vorenberg, president of Gilchrist's; Bob Perry, WORL's chief announcer and program director. Seated are Mayor Tobin and Gov. Saltonstall. ker, was responsible for the department store plan. He attended the first district NAB meeting in Boston Dec. 9-10 at which Lew Avery, chairman of the NAB sales division, outlined the retail promotion plan for department store use of radio. He made an intensive study of his station's setup of department store advertising, held conferences with store executives and agency heads and outlined a plan for radio programs which resulted in Gilchrist's WORL campaign. "HO WCAX WAPO KOTH Coast Oil Expansion STANDARD OIL Co. of California, San Francisco, oldest consistent user of West Coast radio, on Jan. 24 increases its weekly 45minute Standard Symphony on 6 NBC Pacific stations (KFI KPO KGW KOMO KHQ KMJ), to a full hour and shifts from Sunday, 9-9:45 p.m. (PWT), to Sunday, 8:30-9:30 p.m. (PWT). With name conductors in charge, program will continue to originate through Feb. 14 from Earl Carroll's Theatre-Restaurant in Hollywood. Balance of the series will emanate from NBC studios in that city and San Francisco. Agency is BBDO, San Francisco. HJ2MWL6Z W?AR K6T KSKY Y»(,6A WH8B ""*» "MPF moi HUJ, KSW WQBC WSOC WROL WJRQ.WI"'° KFXil KJHI KVAH , WTAL WCI.S wj(»rt woo. w.h» For outstanding performance • strength to meet severest wind conditions and low initial cost use Wincharger Vertical Radiators. These superior radiators are already demonstrating their efficiency and economy in over 300 commercial broadcasting and police stations throughout the United States. Built of uniform triangular cross sections to insure highly efficient radiation designed and built to withstand 100 mile wind velocity these towers guarantee you years of low cost service. Complete erection service, including lighting equipment, anchors, base and ground systems is available. WRITE TODAY FOR FULL DETAILS AND QUOTATIONS WINCHARGER VERTICAL RADIATOR WINCHARGER CORPORATION SIOUX CITY, IOWA Theatre Chain Series TO ASSIST war relief agencies and philanthropic groups in the New York area, Skouras Theatres Corp., New York, has started a series of half -hour Sunday afternoon programs on WINS, New York, titled This Is Our Cause. Contract is on a 52-week basis, and was placed direct. TRY E fa-Si AUDIENCE OF WFBL SYRACUSE, NEW YORK FREE ft PETERS, NATIONAL REPRESENTATIVES West Coast Institute Planned by NBC-UCLA ESTABLISHMENT of a Radio Institute under joint cooperation of NBC and the U of California at Los Angeles, has been announced by Sidney N. Strotz, Western division vice-president of the network. Patterned along lines of a similar project held at Northwestern U, located at Evanston, 111., last summer under joint sponsorship, the Radio Institute will be for six weeks. Limited to 100 students, enrollment will be from June 28 to Aug. 21. Classes are to be held at NBC Hollywood studios and UCLA. Faculty members, drawn from the network staff, will include Arnold Marquis, writing; Earl Ebi, acting; Clinton E. (Buddy) Twiss, announcing; Ned Tollinger, production-direction; Jennings Pierce, public service programs. A similar Radio Institute, to be held at Stanford U, Stanford, Cal. next summer, is being negotiated by Mr. Pierce, NBC Western division public service and station relations manager who is coordinating the UCLA-NBC Radio Institute. Farm Day on Nets SCHEDULED to speak from Washington on a special broadcast over major networks commemorating Farm Mobilization Day Jan. 12, are Pres. Roosevelt; Secretary of Agriculture Wickard; Morse Salisbury, Director of Information of the Agricuture Dept.; Maxim Litvinov, Soviet Ambassador to the United States; and Admiral William Brent Young, Chief of Supplies and Accounts of the Navy. Lord Woolton and the mother of a British fighting man will be heard from London. From Chicago, Edwin Keller, Chairman of the Dept. of Agriculture War Board in Delaware County, 111., and a farm woman from Jordan, Minn., will speak. Schenley Division FIRST broadcast in the revised edition of The Cresta Blanca Carnival, sponsored on Mutual by Schenley Distillers, New York, will be heard Jan. 13 with noted guest stars replacing Comedian Jack Pearl [Broadcasting, Jan. 4]. Pearl, according to William H. Weintraub & Co., New York, agency for the show, is leaving the series to take a role in a new Broadway play. Highlight of the Jan. 13 program will be a specially-written drama "2043" by Norman Corwin, CBS writer-producer. m CHNS Halifax, N. S. One-third of all the radio sets in Nova Scotia are within 25 miles of our antenna Ask JOE WEED Page 40 • January 11, 1943 BROADCASTING • Broadcast Advertising