Broadcasting (Jan - June 1943)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1943)
Leaf #:
000174
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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ONE OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS S T A T I 0 IN Barney J. Lavin MANAGER, W D A Y, FARGO J:::;i:;li;hv-:i 9 . ■ II .; 1 1931 32 Took radio course at Federal Radio Institute, Milwaukee, after finishing High School 1932 35 Attended Marquette University. During last two years, served as operator and announcer at WHAD, the University station Control room operator at WDAY Local Salesman, WDAY Sales Manager, WDAY Appointed Manager, WDAY l ■ ::: 1935 1935 36 1936 42 1942 L ESS than eight years ago Barney Lavin was a more or less typical college boy, doing amateur announcing "on the side" for his schoolowned radio station. But Barney was one of those kids who seize opportunities and responsibilities faster than most people even recognize them. So getting an opportunity at WDAY in 1935, Barney became Sales Manager one year later — and then, aged 30, was appointed Manager of The Oldest Radio Station in the Northwest! Speaking of "seizing opportunities and responsibilities" — that's one of the things on which we sort of pride ourselves, too. First in sensing the opportunity for radiostation representation itself, back in 1932 — then, over the years, in establishing most of the responsibilities to be assumed by this entire branch of the radio business. . . . No, we're not demanding your admiration just because we were first in so many of the now standard practices of station representation. What we are really trying to point out is the spirit behind these innovations — the spirit of trying to earn your patronage by increasing the value of our services — a spirit in which we believe we are still pioneering, here in this pioneer group of radio-station representatives. Free & Peters, in Pioneer Radio Station Representatives Since May, 1932 *■ EXCLUSIVE REPRESENTATIVES: WGR-WKBW BUFFALO WJWC . . . CHICAGO-HAMMOND WCKY CINCINNATI KDAL DULUTH WDAY FARGO WISH INDIANAPOLIS WKZO . KALAMAZOO-GRAND RAPIDS KMBC KANSAS CITY WAVE LOUISVILLE WTCN . . MINNEAPOLIS-ST. PAUL WINS NEW YORK WMBD PEORIA KSD ST. LOUIS WFBL SYRACUSE . . . IOWA . . . WHO DES MOINES WOC DAVENPORT KMA SHENANDOAH . . . SOUTHEAST . . . WCSC CHARLESTON WIS COLUMBIA WPTF RALEIGH WDBJ ROANOKE . . . SOUTHWEST . . . KOB ALBUQUERQUE KOMA OKLAHOMA CITY KTUL TULSA . . . PACIFIC COAST . . . KARM FRESNO KECA LOS ANGELES KOIN-KALE PORTLAND KROW . OAKLAND-SAN FRANCISCO KIRO SEATTLE and WRIGHT-SONOVOX, Inc. CHICAGO: 180N. Michigan NEW YORK: 247 Park Ave. SAN FRANCISCO: m Suiter HOLLYWOOD: j 5/2 (V. Gordon ATLANTA: 322 Palmer Bldg.l Franklin 6373 Plaza 5-4131 Sutter 4353 Gladstone 3949 Main 5667 Page 6 • January 25, 1943 BROADCASTING • Broadcast Advertisii