Broadcasting (Jan - June 1943)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1943)
Leaf #:
000179
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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Like a boy and his dog . . . Like Flatbush and the Dodgers . . . Like Hollywood and the movies . • • LIKE CHICAGO AND WGN . . . The erudite call it mutuality but we say — ' Some things just belong." It's that way with Chicago and WGN The people of Chicago are so well aware of WGN as THE Chicago station that in surveys they have chosen WGN "Chicago's outstanding radio station." The advertisers in the Chicago market have also been aware of this fact for in 1942 they placed more local and national spot time on WGN than on any other two major Chicago stations combined A Clear Channel Station 50,000 Wafts 720 Kilocycles MUTUAL BROADCASTING SYSTEM {EASTERN SALES OFFICE: 220 E. 42nd Street, New York, N. Y. ROADCASTING • Broadcast Advertising PAUL H. RAYMER CO., Los Angeles, Co/., Son Francisco, Co/. January 25, 1943 • Page 11