Broadcasting (Jan - June 1943)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1943)
Leaf #:
000181
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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How one radio station dominates its market WSPA —the Piedmont's station in Spartanburg, S. C— is ostensibly "ringed in" by outside stations, two of them 50 kw. But people listen to programs in the prosperous Piedmont — to WSPA programs, tailored for our people, balanced by a solid CBS structure. We knew what kind of job WSPA is doing up and down the Piedmont Plateau; we wanted to prove the kind of job we're doing in Spartanburg. Hooper found out. This Fall, they made 5,872 coincidental calls. Here's what they found : 8:00 A.M. to 12:00 NOON 12:00 NOON to 6:00 P.M. 6:00 P.M. to 10:30 P.M. WSPA 59.8% WSPA 59.0% WSPA 63.8% All outside stations combined 27.6% All outside stations combined 22.1% All outside stations combined 16.4% More listening to WSPA than to all outside stations combined — more on a day-and-night average by over 300% ! In the half-millivolt area of WSPA alone— exclusive of the Army Camps— are 73,670 radio homes. Retail sales exceed $100,000,000. It's a big target we aimed at. Thanks for helping us hit the bulls-eye. WSPA South Carolina's FIRST station • Spartanburg, S. C. 5000 WATTS DAY • 1000 WATTS NIGHT • 950 KC • REPRESENTED BY HOLLINGBERY