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No Sir, By Gad . • . Jones is no longer with us ! • . •
The rascal has open own agency
on KFAB. the farm
areas are now v tory.And the
farm income m the* ^STb doubled effectiveness of this mcom
by the cycle * £ ^ggist
^rr^t wholesaler to
farmer and around agam.
The people who do rflt P^^ ing listen to KFAB.;aC rec
suggesuons . . ;b»Y ^h ^ ommends! Kou, m , fc
station to do a complete selling for your accounts.
<
ED PETM CO NAT'L REPR
1
I
DON SENILE GEN'L MGR.
w F
B RO ADGAST I N G
The Weekly,
Newsmagazine of Radio
^rdadcast Advertising
VOL 24 • No. 12
MARCH 22, 1943
CONTENTS
Recorders Invite Petrillo to Confer 9
BWC Creates Materiel Advisory Committee 10
Whiteman Named Blue Music Chief 10
Lt. Com. Butcher Visits Family Here 10
Selective Service Cool Toward Radio 11
24 Use NBC Total Net Plan 11
Wheeler's Illness Delays Congress' Action 12
Weekly Radio Salary Up in 1942 12
Helbros Watch Co. Plans Campaign 14
War Bond Drive Planned In April 16
Harvard to Survey Radio as Retail Medium 18
Adm. Hooper, Retiring, Urges PostWar Planning 18
BMI Replies to Bratton 20
Tom Clark Named Arnold Successor 22
Great Life, This Army 22
GF To Perpetuate Brand Names 34
Long-Line Revision in Operation 42
Macfadden Cereal in Spot Campaign 43
Iowa Stations Ask Battery Production 44
Farm Group Urges Repeal of War Time 47
Taft Assails Davis Program 50
OWI Broadcasts Reach Enemy 50
DEPARTMENTS
Agencies 37
Agency Appointments _ 37
Behind the Mike 30
Classified Advertisements 49
Editorials 28
FCC Actions 48
Network Accounts 48
Personal Notes 29
Purely Programs 24
Radio Advertisers 36
Station Accounts 34
We Pay Respects 29
Hix Cartoon 50
Subscription $5.00 a Year • Canadian and Foreign, $6.00 Published every Monday, 53rd ittue (Yearbook Number) Published in February
*You mean without the TOURISTS?
*IVe do ! A nduou can contact Tampa's plus dollars PROFITABLY,, u/jthspots on WFLAIJ
AP release in the Tampa Morning Tribune
DOLLAR VOLUME! SALES LEM'M
ltd. G
JOHN BLAIR £, CO. . . NATIONAL REPRESENTATIVE