Broadcasting (Jan - June 1943)

Page scan 000618 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1943)
Leaf #:
000618
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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No Sir, By Gad . • . Jones is no longer with us ! • . • The rascal has open own agency on KFAB. the farm areas are now v tory.And the farm income m the* ^STb doubled effectiveness of this mcom by the cycle * £ ^ggist ^rr^t wholesaler to farmer and around agam. The people who do rflt P^^ ing listen to KFAB.;aC rec suggesuons . . ;b»Y ^h ^ ommends! Kou, m , fc station to do a complete selling for your accounts. < ED PETM CO NAT'L REPR 1 I DON SENILE GEN'L MGR. w F B RO ADGAST I N G The Weekly, Newsmagazine of Radio ^rdadcast Advertising VOL 24 • No. 12 MARCH 22, 1943 CONTENTS Recorders Invite Petrillo to Confer 9 BWC Creates Materiel Advisory Committee 10 Whiteman Named Blue Music Chief 10 Lt. Com. Butcher Visits Family Here 10 Selective Service Cool Toward Radio 11 24 Use NBC Total Net Plan 11 Wheeler's Illness Delays Congress' Action 12 Weekly Radio Salary Up in 1942 12 Helbros Watch Co. Plans Campaign 14 War Bond Drive Planned In April 16 Harvard to Survey Radio as Retail Medium 18 Adm. Hooper, Retiring, Urges PostWar Planning 18 BMI Replies to Bratton 20 Tom Clark Named Arnold Successor 22 Great Life, This Army 22 GF To Perpetuate Brand Names 34 Long-Line Revision in Operation 42 Macfadden Cereal in Spot Campaign 43 Iowa Stations Ask Battery Production 44 Farm Group Urges Repeal of War Time 47 Taft Assails Davis Program 50 OWI Broadcasts Reach Enemy 50 DEPARTMENTS Agencies 37 Agency Appointments _ 37 Behind the Mike 30 Classified Advertisements 49 Editorials 28 FCC Actions 48 Network Accounts 48 Personal Notes 29 Purely Programs 24 Radio Advertisers 36 Station Accounts 34 We Pay Respects 29 Hix Cartoon 50 Subscription $5.00 a Year • Canadian and Foreign, $6.00 Published every Monday, 53rd ittue (Yearbook Number) Published in February *You mean without the TOURISTS? *IVe do ! A nduou can contact Tampa's plus dollars PROFITABLY,, u/jthspots on WFLAIJ AP release in the Tampa Morning Tribune DOLLAR VOLUME! SALES LEM'M ltd. G JOHN BLAIR £, CO. . . NATIONAL REPRESENTATIVE