Broadcasting (Jan - June 1943)

Record Details:

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Philadelphia™ brought ice cream to its rich perfection. They invented the ice cream soda. And through generations ice cream has become Philadelphia's dish. Rely on a Philadelphian to know Philadelphia tastes — in radio as in every other field. And remember that Philadelphia advertisers buy a huge and growing share of KYWs sponsorship. Today they account for 43% of all our non-network time. This would not be so remarkable if KYW were a small local station specializing in local retail advertising, but it isn't. KYW is the 50,000 watt, top-notch station of the nation's third market, carrying NBC programs. Investigate our directed coverage, which saturates the market from the Appalachians to the sea. KYW is Philadelphia's dish. Make it yours as well. ran WESTZNGHOUSE RADIO STATIONS Inc WOWO • WGL • WBZ • WBZA • KYW • KDKA REPRESENTED NATIONALLY BY NBC SPOT SALES