Broadcasting (Jan - June 1943)

Page scan 0001067 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1943)
Leaf #:
0001067
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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an • u Surplus Millions! When cotton, wheat, cattle, all foods in fact, oil and natural gas become scarce and very valuable . . . the Taylor-Howe-Snowden radio markets in Texas really boom! Add hundreds of army training fields and war industries . . . and the surplus millions in purchasing power becomes almost unbelievable! That is exactly the situation today . . . greater in extent, probably, than in any other section of the nation. Here are the facts of a truly remarkable radio advertising opportunity . . . based upon the 1940 Census of Radio Homes in Texas, of which the four Taylor-Howe-Snowden stations provide primary coverage to 34.87% : Dwelling Units % Radio Radio Units KGNC, AMARILLO ** KFYO, LUBBOCK KTSA, SAN ANTONIO KRGV, WESLACO Less Duplication Four Stations, net 70,668 49,885 448,320 52,716 621,589 1 7,057 604,532 81.34°/< 74.54% 63.53 °/« 44.54 % 64.72% 57,486 37,188 284,832 23,481 402,987 11,716 391,271 KM m ** Does not include primary coverage of KGNC in Oklahoma and New Mexico. KTSA P^imaAM COVERAGE o 4 Piwuvuj, TEXAS MARKETS! KGNC KFYO KTSA KRGV AMARILLO LUBBOCK SAN ANTONIO Central Sales Office 805-6 Tower Petroleum Bldg., Dallas, Texas WESLACO I If S 1 I I I 1 I I lOADCASTING • Broadcast Advertising May 3, 1943 • Page 25