Broadcasting (Jan - June 1943)

Record Details:

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Smart Advertisers have found a BOMB SIGHT TO HIT BALTIMORE Near misses don't count in radio. National and local advertisers are learning that. In Maryland they've discovered that WFBR covers the vital Baltimore market as effectively as some of the recently introduced Allied "Block Busting" Bombs. You hit the target you aim at ! And when you hit the 6th largest city in the country, with WFBR's concentrated force, something happens to sales. WFBR doesn't try to cover Virginia, Pennsylvania, New Jersey, Delaware or West Vir ginia. Our job is Baltimore. We use the electrical power that does just that. WFBR believes that those scattered states have radio stations right in their own backyards with their own loyal listeners. In Baltimore ... it all adds up to this: In Baltimore . . . WFBR gives a magnificently clear signal DAY and NIGHT. Baltimore people enjoy the station. Advertisers save money by buying coverage . . . and not just power that's costlier and too often wasteful. RADIO STATION WFBR BALTIMORE NATIONAL REPRESENTATIVE JOHN BLAIR C O