Broadcasting (July - Dec 1943)

Page scan 0009 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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STAYING HOME THIS SUMMER^ Yes, Americans are staying home this summer. They're going without vacations to build the planes and tanks to supply our fighting men. They're going to college in July and August to get that degree in Engineering or Medicine a little sooner. But Americans are planning now the vacations they are going to take when the war is over. Just like they're planning and saving for the products they will buy when those products are available again. Make sure that your goods are a part of their plans. One of the best ways of reaching a good portion of America is through 50,000 watt, clear channel WSM. A staff of 250 trained artists, high power and low frequency, combine to make WSM a dominant station in the South — a pre-war, mid-war and post-war market. HARRY L. STONE, Gen'l Mgr., NASHVILLE, TENNESSEE OWNED AND OPERATED BY THE NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY, INC. NATIONAL REPRESENTATIVES, EDWARD PETRY & CO., INC. BROADCASTING • Broadcast Advertising July 5, 1943 • Page 5