Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
00087
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Yes, sir — it's all a part of the same show — all for the price of one. Some watch the main ring, but there are just as many who come to see the other acts. Don't forget— they're all WGN listeners— they're all WGN fans. They're all a part of the same show. The same things that attract Chicagoans to WGN, that cause them to vote WGN — "Chicago's outstanding radio station" — also attract midwesterners in a wide five-state area. WGN is their community station, and whether it is for information or entertainment, they turn first to WGN. No wonder advertisers place more local and spot business on WGN than on any other major Chicago station A Clear Channel Station CHICAGO 50,000 WATTS MUTUAL ADCASTING • Broadcast Advertising ILLINOIS 720 KILOCYCLES EASTERN SALES OFFICE: 220 E. 42nd Street, New York 17, N. Y. PAUL H. RAYMER CO. Los Angeles 14, Cat.; San Francisco, Cal. BROADCASTING SYSTEM July 12, 1943 • Page 27