Broadcasting (July - Dec 1943)

Record Details:

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MBS Organizes To Participate in LIAISON group between MBS stations and the network to confer on station service, programming, and sales and merchandising functions has been organized in the form of three committees, personnel of which was announced last week by Miller McClintock, president of Mutual. The appointments were approved July 14 at a meeting of the network's board and shareholders in New York, and are a direct result of plans made by the board in Chicago, when it met during the NAB convention in May. The three committees are each divided into "A" "B" and "C" station groups, with members selected because of the contribution each has made in his particular field, sales and merchandising, programs, or station service. None of the affiliates represented are Mutual stock holder stations, but have been chosen at large from the list of MBS member stations throughout the country. According to Mr. McClintcck, the groups have been formed so that Mutual can better serve its affiliates by drawing on them for an understanding of their problems. Co COVE RAG FROM WITHIN . . . much better to be inside Station Committees Network Planning operation between Mutual and the committees, Mr. McClintock said, may also be instrumental in increasing Mutual sales over the anticipated $13,000,000 during 1943. The sales and merchandising committee was created specifically in the belief that Mutual can support its advertisers even more efficiently than at present by consulting with the more experienced station affiliate executives on their local policies on the premise that programming is a basic problem in sales. Mr. McClintock stated that the program committee responsibilities would be "to facilitate the creation of shows truly representative of every part of the nation." Not only will the group work to improve network programs as a whole, but also to find out where and how Mutual can better its program service to every community. The formation of the Station Service Committee, the Mutual president added, is "a concrete move to enlarge the affiliates participation in network operation for their greater individual benefit." This group will be asked for advice on developments in FM and television It's hard to go anywhere to reach the Central New England audience via radio, when you miss Worcester's WTAG coverage. From the outside the gate is closed to you, as one peek at official FCC maps will prove. Inside? Your trip will be fruitful. when you Buy TimeBuy A" Aud,ence WTAG WORCESTER! Central New England's half million are supported by 400 war industries paying war wages. Their preference for WTAG is deep rooted and impressive. You make connections right on time with this MUST market in Massachusetts when you take WTAG. BASIC COLUMBIA PAUL H. RAYMER CO. National Sales Representatives Associated with the Worcester Telegram-Gazette with an eye to their effect on postwar local network operation. Mr. McClintock also announced the formation of an executive advisory program committee, which will meet in New York July 26-28 with himself and Adolph Opfinger, MBS program manager, to discuss program plans for this fall and winter. This group also will serve in a supervisory capacity over the newly-formed program committee. The three committees, expected to meet in New York several times a year, are as follows: Mutual Committees consist of : Sales and Merchandising Committee A Group, Robert Convey, KWK ; William Uolph, WOL ; Les Johnson, WHBF; Don Davis, J. Schilling, WHB; A. Glasiv.ann, G. C. Hatch, KLO. B Group, Robert Laubengayer, Owen Balch, KSAL ; Charles Jordan, WRR ; Fred Fletcher, WRAL ; Robert Feagin, WPDQ ; John Laux, WSTV. C Group, John Boler, North Central Broadcasting ; Garland Powell, WRUF; Rex Howell, KFXJ ; Robert McRaney, WCBI. Executive Advisory Program Committee Van Newkirk, Don Lee; Frank Schreiber, WGN ; Julius Seebach, WOR ; C. M. Hunter, WHK, WCLE Linus Travers, Yankee Network Miller McClintock, president of MBS Adolph Opfinger, MBS program man ager. Program Committee A Group, Robert Convey, John Tinnea, KWK; William B. Dolph, WOL; Don Davis, WHB; O. J. Keichner, WIBC; Marie Maher, KBON ; Ken Church, WKRC. B Group, Charles Jordan, WRR ; Eugene Cagle, KFJZ ; Fred Fletcher, WRAL; C. L. Harris, WGRC ; Ted Grizzard, WLAP ; James E. Gordon, WNOE ; James A. Davenport, WATL ; Robert R. Feagin, WPDQ; Felix Hinkle, WHBC ; A. Glasmann, George C. Hatch, KLO ; A. E. Leary, CKCL. C Group, Garland Powell, WRUF; John Boler, North Central Broadcasting. Radio Mil, Antonio Rojas, XEOY, Mexico City. Station Service Committee A Group, John Schilling, WHB ; John Moses, Harry Hoessley, WHKC ; George Hatch, KLO ; Les Johnson, WHBF. B Group, Ted Grizzard, WLAP ; G. Pearson Ward, KTTS ; Dale Tavlor, WENY; Felix Hinkle, WHBG ; William B. Huffman, Wisconsin Network ; John Boler, Don Clayton, North Central Broadcasting. C Group, Rex Howell, KFXJ ; Garland Powell, WRUF; Rob McRaney, WCBI. Radio Mil, Antonio Rojas, XEOY, Mexico City. Graybar Appointments CHARLES S. POWELL has been appointed manager of the communications and merchandising department at the New York office of Graybar Electric Co. effective Aug. 15. W. H. MacCrellish, district manager at Cincinnati, will take Powell's place at Boston as district manager. The Cincinnati opening will be filled by A. D. Hammond, manager at Birmingham. Douglas Wallace, sales manager of the communications and merchandising department at New York, will become district manager of Pittsburgh Sept. 1. A. R. Loughorough, present Pittsburgh district manager, will retire Dec. 31 after 39 years of service. WAC FOR A WEEK was Eleanor Hanson, director of women's activities at WHK-WCLE, Cleveland. Chosen by Mutual as one of the 15 women who were sent through the training routine at Fort Oglethorp, Miss Hanson was the only radio representative in the group, the other 14 writers being from newspapers and magazines. MBS Film Showing CHICAGO premiere of the MBS Kodachrome si de-film presentation will be held at 4 p.m. July 29 at the Drake Hotel, when Miller McClintock, Mutual president, will be host to a group of Chicago advertising men and women. Presentation, stressing the network's coverage of the country's "home-town markets," was previewed in New York June 3 and since then has been shown to a number of advertising and agency groups in that city. On July 20 Mr. McClintock grave the presentation to an advertising group in Pittsburgh. St. Louis and Philadelphia showings have also been scheduled. QUINCY HOWE, CBS news analyst, is featured as interviewer and m.c. in a series of movie shorts produced by the Council on Books in Wartime and Newsreel Distributors Inc. Mr. Howe interviews authors of books dealing with war themes. The CBS Station for a million people in 22 counties of 3 states... the heart of the Textile South. WPRl 5000 Watts Day \Pfl 1000 Watts Night 950 kc. ripp Spartanburg, S. C. mm Represented by Hollingbery Page 58 • July 26, 1943 BROADCASTING • Broadcast Advertising