Broadcasting (July - Dec 1943)

PLOTTERS OF NEW MEANS for aiding women listeners at home and in war efforts, these officials of WOR, New York, and members of WOR's women's advisory panel first met June 15 at a luncheon at the Waldorf Astoria to devise further plans [Broadcasting, July 19]. They are (1 to r) Mrs. Charles S. Maddock, president, N. J. Federation of Women's Clubs; Joseph Creamer, promotion director, WOR; Mrs. Harold V. Milligan, N. Y. Federation of Women's Clubs; Julius F. Seebach, vice-president in charge of programs, WOR; Mrs. Lillian Poses, representing Anna Rosenberg, regional director, War Manpower Commission; R. C. Maddux, vice-president in charge of sales, WOR; Elsie Dick, executive secretary of the WOR advisory panel; Mrs. Dorothy Dunbar Bromley, editor, women's activity page, N. Y. Herald Tribune; T. C. Streibert, vicepresident and general manager, WOR; Mrs. Betsey Talbot Blackwell, editor-in-chief, Mademoiselle magazine; Alfred J. McCosker, president, WOR; Margaret T. Applegarth, representing United Council of Church Women; Bessie Beatty, WOR commentator; Frances K. Marlatt, president, N. Y. State Federation of Business & Professional Women. RUSSIAN 'SPONSORS' RE-SCHEDULED To Insure Delivery of LeSueur's CBS Newscasts In U. S., He Reveals in New Book TWELVE momentous months (Oct. 1941-2) during which Russia defended Moscow and Stalingrad, are covered by Larry LeSueur, former CBS Moscow correspondent, in his book Twelve Months That Changed the World, published July 26 by Alfred A. Knopf ($3.00). LeSueur chronicles not only the military developments, but also the metamorphosis of his personal feelings to the last day of his 'stay in the Soviet Republic, which he left with a profound respect for the virility and efficiency of the Russian people. Of his first broadcast from Russia, Nov. 22, 1941, LeSueur writes that it was made at four o'clock in the morning. "Miss Burrows [the announcer] began the broadcast of Soviet war news to America and England with the traditional words: 'Workers of all • lands, unite.' Then she announced I to the world that 'by my watch it is !!!13 minutes to 4 o'clock. Mr. Le; Sueur will make his scheduled report at 10 minutes to 4, Kuibyshev 9,218 FAMILIES TELL ALL ABOUT LISTENING HABITS Gel latest survey — no cost! Here's how to get next to the billiondollar Iowa market I New, impartial, allinclusive "Summers Whan" Iowa Ratlio Survey covers a'l 99 eounties. discloses 5-year trends in listening hahits and preferences as to station and programs. Maps and /arts on Iowa listeners in various age groups and educational : levels city, small-town and farm. \ ou need it to do a good jnh in Iowa. Get it today ! No cost, no obligation. Central Broadcasting Co., 912 Walnut St., Des Moines, Iowa time. Calling CBS, New York. Calling America.' "Later I received cables from New York asking that I check on the correct time in Kuibyshev, for it seemed that Miss Burrow's watch was invariably 30 seconds too fast or 30 seconds too slow In February 1942, LeSueur learned that the reason many of his broadcasts were not getting through to America was that shortly before he went on the air, Moscow Radio's Anglo American broadcasts were beamed only on England. After contacting the head of the Radio Committee, Polikarpov, he was told that "it would take some time to rearrange the broadcasts in order to put my talks on a higher frequency." He explained that it wasn't just a matter of raising the frequency, but of making an entirely new power schedule for the various commissariats which buy time on the Soviet radio system. They pay for the time the way a sponsor does in America. "Three days later Mr. Polikarpov phoned me and said that he had made arrangements for the various commissariats to change their schedules. Unfortunately, I had some bad news for him. The United States had just gone on war saving time. My broadcasting time would now be an hour ahead. Mr. Polikarpov was speechless." LeSueur had to write to the ViceCommissar of the Foreign Office and finally, through Polikarpov, he was informed that his broadcasts "would henceforth not only be beamed directly on New York from Moscow, but would be fed to the Soviet radio stations in the Far East and beamed on San Francisco." LeSueur, in concluding this incident on the cooperation of the Kellogg's Gro-Pup Buys News on Blue Gilbert Martyn Comments to Get Under Way on Aug. 9 CONTINUING to expand its use of radio for various products [Broadcasting, July 5] Kellogg Co., Battle Creek, Mich., on Aug. 9 will become the first advertiser to promote a dog food on a national network when it starts fiveweekly news by Gilbert Martyn on the complete BLUE network for Gro-Pup. The series will be heard at 11:30 a.m. from New York with a live repeat at 1 p.m. for the 13 Pacific Coast BLUE stations. The second show will be handled bv a spco^d BLUE commentator and will originate in San Francisco to meet tne news interests of listeners in that area. Martyn Starts Aug. 16 Gilbert Martyn, Paramount newsreel commentator, will not start on the series until Aug. 16, the first week to be handled by Don Gardiner, BLUE staff announcer. Program will be the third daily program on the BLUE sponsored by Kellogg, the others being Breakfast at Sardis for Pep, Monday through Friday, 11:15-11:30 a.m.. and Breakfast Club for various cereals, Mondav through Thursdav Kenyon & Eckhardt, New York, handles the Gro-Pup and Pep accounts, and J. Walter Thompson Co., New York, places advertising for the various other Kellogg cereal. WCCO Contract Dispute TEMPORARY agreement has been reached between the AFL International Brotherhood of Electrical Workers and WCCO, Minneapolis, and a strike notice filed by the union on behalf of six announcers at WCCO has been set aside until Aug. 11. In dispute is a clause in the announcers' contracts tying them, and also WCCO technicians, with technicians at the eight Columbia-owned stations. According to A. E. Joscelyn, WCCO general manager, WCCO has no authority to sign contracts involving other Columbia-owned stations. Arbitration Ruling ARBITRATORS of the American Arbitration Assn. rendered a 2-1 decision last week for payment by CBS to Announcer Paul Brentson of additional fees for each SoconyVa"uum Oil Co. newscast be made between April, 1941 and September, 1942. The decision, rendered July 15 by Judge George L. Quilici, of the Municipal Court of Chicago; George K. Bowden, Chicago attorney, and Harry D. Taft, law professor at De Paul, U., Chicago, was for a sum reported by Hy Faine, Chicago manager of AFRA, as nearly $2,000. Russians, says that he "was delighted to get a cable after my next broadcast informing me that my words were being heard clearly on the West Coast." No Penny Pinchers Winston-Salem wage earners are well paid, are sure of their jobs and spend freely. A campaign on WAIR will convince yon that these good people like the good programming of this good station. WAIR Winston-Salem, North Carolina New Rules of the Federal Communications Commission Perm* You to Place Your NBC, Bwe or CBS Net KorkProgramsonWSAT Zif the network they ore ** cannot furmsh coverage here WSAY ROCHESTER, N. Y. MUTUAL OUTLET M Represented by John BLAIR & CO. 5ROADCASTING • Broadcast Advertising July 26, 1943 • Page 63