Broadcasting (July - Dec 1943)

# the /faiineid of BROADCASTING STATION ACCOUNTS sp — studio programs ne — news programs t — transcriptions sa — spot announcements ta — transcription announcements WLS Chicago Kenton Pharmacal Co., Covington, Ky. (Histeen Tablets), 45 sa, thru Roche, Williams & Cunnyngham, Chicago. Foster-Milburn Co., Buffalo (Doan's Pills), 7 sa weekly, 52 weeks, thru Spot Broadcasting, N. Y. Studebaker Corp., South Bend, Ind. (automotive) , 3 sa weekly, 4 weeks, thru Koche, Williams & Cunnyngham, Chicago. Fred W. Amend Co., Danville, 111. (Chuckle candies ) , 3 sa weekly, 52 weeks, thru George H. Hartman Agency, Chicago. Cooley's Cupboards, Evanston, 111. (restaurant), 5 sa weekly, 2 weeks, thru E. H. Brown Adv. Agency, Chicago. Oscar Mayer & Co., Chicago (meat products ) , 5 sa weekly, 8 weeks, thru Mitchell-Faust Adv. Co., Chicago. Radio Corp. of America, New York, 6 sa weekly, 8 weeks, thru Ruthrauff & Ryan, N. Y. Foster-Milburn Co., Buffalo (Icemint), 3 sa weekly, 52 weeks, thru Spot Broadcasting, N. Y. WBBM Chicago Vick Chemical Co., New York (Vaporub), 5 sp weekly, 26 weeks, thru Morse International, N. Y. MacFadden Publications, New York (True Story), 3 ta, thru Raymond Spector Co., N. Y. Musterole Co., Cleveland, 6 sa weekly, 26 weeks, thru Erwin, Wasey & Co., N. Y. Washington Park Jockey Club, Homewood, 111., 8 sa weekly, 5 weeks, thru Al Paul Lefton Co., Chicago. United Artists Corp., New York (Stage Door Canteen) , 1 st weekly, 7 weeks, direct. KYW Philadelphia Beacon Chemical Corp., Philadelphia (Zero cleaning fluid), 3 sa weekly, for 13 weeks, thru James G. Lamb, Philadelphia. General Electric Co., Cleveland (lamps), 5 sa weekly, for 52 weeks, thru BBDO, N. Y. United Artists Corp., New York (Victory Thru Air Power), 9 sa, for one week, thru Foote, Cone & Belding, N. Y. KFI Los Angeles Thrifty Drug Co., Los Angeles (Southern California chain), 6 sa weekly. 52 wks. thru Hillman-Shane-Breyer Inc., Los Angeles. National Biscuit Co., San Francisco (Shreddies), 3 ta weekly, 6 wks, thru Botsford, Constantine & Gardner, Los Angeles. Colgate-Palmolive-Peet Co., Jersey City (granulated Peet soap), 4 ta weekly, 26 wks, thru Leon Livinston Adv., San Francisco. Rosefield Packing Co., Alameda, Cal. (peanut butter) , weekly sp, 65 wks, thru Garfield & Guild Adv., San Francisco. Beech-Nut Packing Co., Canajoharie, New York (chewing gum), weekly sa, 52 wks, thru Newell-Emmett Co., N. Y. WHN New York Times Square Motors, New York, sa, 13 weeks, thru Oscar Kronenberg, Brooklyn, N. Y. S. A. Schonbrunn Co., New York (coffee), sa, 4 weeks, thru Ruthrauff & Ryan, N. Y. Empire Gold Buying Service, New York, sa, 10 weeks, thru Harry Oppenheimer, N. Y. RCA. New York, ta, 52 weeks, thru Ruthrauff & Ryan, N. Y. WMAQ Chicago Atlantic Brewing Co., Chicago (Tavern Pale Beer) , 3 sp weekly, 13 weeks, thru Weiss & Geller. Chicago. Weiler Foods, Chicago (Weiler Soup), 2 sp weekly, 52 weeks, direct. General Electric Co.. Cleveland (Lamp Div.), 364 sa, thru BBDO, N. Y. Balaban & Katz Corp.. Chicago (Stage Door Canteen) , 3 sa, thru M. M. Fisher Co., Chicago. RCA, Camden, 6 ta, thru Ruthrauff & Ryan, N. Y. KNX Hollywood McMahan Furniture Co.. Santa Monica, Cal., (chain store). 5 t weekly, 52 wks. thru M-C-M Adv., Santa Monica. Brownstein-Louis Co., Los Angeles (Hendan shirts) , 2 ta weekly. 52 wks, thru The Mavers Co., Los Angeles. Day & Night Water Heater Co.. Monrovia, Cal. (institutional). 2 sa weekly, 52 wks, thru Hixson-O'Donnell Adv., Los Angeles. WOV New York Kerr's Butterscotch, Jamesburg, N. J., 78 _-sp, thru Tracy-Locke-Dawson, Inc., N.Y. The Southern Cotton Oil Co., New Orleans, 117 sp, thru Tracy-Locke-Dawson, Inc., Dallas. Paramount Pictures, Inc., New York, 6 sa, thru Buchanan & Co., Inc., N. Y. Warner Bros. Pictures, Inc.. New York, 5 sa. thru Foote, Cone and Belding, N. Y. WOR New York Graham Co., New York (Redbow Beans, Lentils, etc. ) , 5 sa weekly, 26 weeks, thru Commercial Radio Service Adv. Agency, N. Y. Virginia Dare Extract Co., Brooklyn (Virginia Dare Flavoring Products), 5 sa weekly, 13 weeks, thru Scheck Adv. Agency, Newark. Gotham Silk Hosiery Co., New York, 3 sa weeklv, 52 weeks, placed direct. Axton-Fisher Tobacco Co., Louisville (Fleetwood cigarettes), weekly ne, 13 weeks, thru McCann-Erickson, N. Y. General Electric Co., Cleveland (Incandescent Lamp Division — Mazda lamps), 5 sa weekly, 52 weeks, thru BBDO, Cleveland. C. Mattelage Sales, New York (You-All French Salad Dressing). 5 sa weekly. 30 weeks, thru St. George & Keyes, N. Y. Glidden Co., Cleveland (Spred Paint), 6 sa weekly, 13 weeks, thru Meldrum & Fewsmith, Cleveland. WOAI San Antonio Beich Candy Co., Bloomington, HI. (Whiz candy bars), two ta per wk for 13 wks (renewal) thru Arthur Meyerhoff & Co.. Chicago. Colgate-Palmolive-Peet, New York City (Palmolive), 12 ta per wk for indefinite period thru Ted Bates Inc., N. Y. Colgate-Palmolive-Peet, New York City (Super Suds), 12 ta per wk for indefinite period thru Wm. Esty & Co., N. Y. Purina Mills. St. Louis (Purina Products), three sp per wk thru Gardner Adv. Co., St. Louis. McCormick Sales, Baltimore (Bee-Brand Insecticide) , 10 ta per wk for six wks (renewal) thru Jones & Brakeley, N. Y. KECA Los Angeles California Bank, Los Angeles (investments), 6 ta weekly, 9 wks, thru The Mayers Co., Los Angeles. Thrifty Drug Co., Los Angeles (Southern California chain), weekly sa, 52 wks, thru Hillman-Shane-Breyer Inc., Los Angeles. RCA Manufacturing Co., New York (radios) , 9 sa weekly, 8 wks, thru Ruthrauff & Ryan Inc., N. Y. RCA Manufacturing Co., New York (radios), 4 fa weekly, 10 wks, thru Ruthrauff & Ryan Inc., N. Y. WLW Cincinnati DePree Co., Holland, Mich. (Wheatmin Bran Tablets), 6 ne, 13 weeks, thru Roche, Williams & Cunnyngham, Chicago. Mentholatum Co., Wilmington, Del. (Mentholatum) 5 t weekly, 52 weeks, thru J. Walter Thompson Co., N. Y. Planters Nut & Chocolate Co., WilkesBarre, Pa., 3 t, 2 t, 52 weeks, thru Goodkind, Joice & Morgan, Chicago. BLUE SALES RISING AS YEAR ADVANCES THE BLUE's sales curve will shoot upward during the second half of the year, according to a statement last week by the network's research manager, Edward F. Evans, in reporting to Fred Thrower, vicepresident in charge of sales, on the BLUE's progress in 1943. With ten additional programs signed for July, August and September, and six programs resuming in the fall after a summer hiatus, the latter half of this year is expected to better the record for the first six months of 1943, when nine of the network's 36 sponsored programs were newcomers. Total number of evening commercial quarter-hours in July of this year is 68 as compared to 39 for the same month in 1942, the report continues. Average number of stations per evening commercial quarter-hour during the past month was 94 as against 76 a year ago, an increase of 24%. Accompanying chart shows the increase in total sponsored station hours, month by month, for the first eight months of the year as compared with 1942. Increase for August is 227% over last year. Winchell Tops 'First 15' In July Hooper Ratings WALTER WINCHELL heads the list of the "First 15" in the July 30 Hooper "National" Program Ratings Report. Take It or Leave It has moved into second place. Mr. District Attorney and Kay Kyser rank third and fourth respectively. The remainder of the list follows: Your Hit Parade, Screen Guild Players, DuranteMoore-Cugat, Joan Davis — Jack Haley, Can You Top This, Bing Crosby, Ginny Simms Show, Blondie, Jimmy Fidler, Tommy Riggs and Betty Lou, and Ellery Queen. The second half -hour of the Kay Kyser program leads the programs heard after 10:30 p.m. and not measured in the Eastern TimeZone. Dell Cancels DELL PUBLISHING Co., New York, has cancelled the half-hour program featuring Hollywood screen stars, scheduled to start on the BLUE Aug. 13 for Modern Screen Magazine. Program first ran into difficulties through the invocation of "Rule 15" of the American Federation of Radio Artists [Broadcasting July 19, p. 62], but these were said to have been straightened out, and the series finally abandoned because of programming problems and complications in securing talent. Plan for a radio show has not been completely discarded however. Agency is Lennen & Mitchell, New York. Hold C. of C. Posts VIRGIL L. SCHMIDT, commercial department of WCHS Charleston, W. Va., has been named president of the Charleston Junior Chamber of Commerce. Odes Robinson, chief engineer, has been named state director of the organization. Six of the staff members of WCHS are charter members in the Charleston Junior Chamber of Commerce. Page 44 • August 23, 1943 BROADCASTING • Broadcast Advertising