Broadcasting (July - Dec 1943)

HYDE PARK BREWING Co., St. Louis (Hyde Park Beer), on Oct. 4 starts a 26week campaign in 10 Illinois and Missouri markets with a quarter-hour dramatic transcribed series titled So The Story Goes, featuring' Johnny Nablett and produced by Nablett Radio Productions, Chicago. Agency is Young & Rubicam, Chicago. CHILD TALENT program on WOV New York, has been purchased by Fair Merchandise Products Corp., New York, to promote Kas-Cola, a new beverage produced by Poppy Cereal Corp., Alamonte, Cal., and Butr-Oh, an imitation butter flavoring produced by Huzzah Corp. of America, Chicago. Program started Aug. 14, and represents the first test in the Eastern area for both products. Spot radio has been used on West Coast for Kas-Cola. Contract is for 52 weeks. Account was placed through Joseph A. Demane, New York. CAMPBELL CEREAL Co., Minneapolis (Malt-O-Meal), through Russel M. Seeds Co., Chicago, on Sept. 12 starts sponsoring for 26 weeks Ten O'Clock Wire on 4 CBS California stations, Sun., Mon., Thurs., 10-10:15 p.m. (PWT). Grove Labs., St. Louis, intensifying its radio campaign for A, B and D vitamins, B complex and Grove's cold tablets, on Sept. 14 starts sponsoring the newscast on same list of CBS California stations, Tues., Wed., Fri. Contract also 26 weeks, through H. W. Kastor & Sons, Chicago. Grove's in addition on Sept. 6 starts sponsoring for 26 weeks a total of 13 quarter hours weekly on KNX Hollywood. Agency is Russel M. Seeds Co., Chicago. CONSUMERS ELECTRIC APPLIANCE Corp., Toronto, on Aug. 25 starts Life of Winston Churchill thrice weekly on CKCL Toronto. Account placed by Frontenac Broadcasting Co., Toronto. NATIONAL FUR Co., Toronto (fur coats) has started co-operative spot announcements on a number of Canadian stations. Account placed by R. C. Smith & Son Ltd., Toronto. MILES LABS., Toronto (Vitamin tablets), has started a French version of its English drug store interview show Did I Say That on CKAC Montreal. Account placed by Cockfield Brown & Co. Ltd., Toronto. A. S. BOYLE Co., Los Angeles (Aspertane), on Aug. 15 started for 52 weeks using nightly spot announcements on KGO San Francisco. Firm also uses weekly spots on KNX Hollywood, with a schedule on KOMO Seattle. Agency is Brisacher, Davis & Van Norden, Los Angeles. Slogan Contest KFEL Denver is sponsoring a contest for ad men which aims to put KFEL call letters to work by using them in a four-word slogan such as "Keep Freedom Ever Lasting". Prizes offered are $100, $50, and $25 war bonds for the three best slogans. There are no rules in, this contest which closes Sept. 15. ACME BREWERS, San Francisco (Peerless Baker's Yeast), has started sponsorship of Carroll Hansen's newscast seven nights weekly on KQW San Francisco. Account placed by Brisacher, Davis & Van Norden, San Francisco. GORDON BREAD Co., Los Angeles, in a 20-week campaign which started Aug. 17 is currently using two transcribed 15 and 30 second humorous announcements dailv on KHJ KECA KMPC KFAC, with five per day on KFVD. Agency is The Mayers Co., Los Angeles. CHRYSLER BLDG. Corp., New York, recently renewed a series of announcements on WHOM Jersey City, N. J., after six months of advertising on that station to recruit foreign help to fill maid and porter vacancies in the building's maintenance staff. Account placed direct. GENERAL TIRE & RUBBER Co., Akron, which became owner of the Yankee Network earlier in the year, has started a half-hour weekly program on that network, titled thanks to America. Stories of the American home front are reenacted each week, with guest stars participating. Series, which is largely institutional, is in the Sunday 5 :30-6 p.m. period. Agency is D'Arcy Adv., New York. KELLY KAR Co., Los Angeles (used cars), is sponsoring a seven weekly 60 minute midnight program of recorded music on KNX Hollywood, for 52 weeks. Coast Western Adv., Los Angeles, has the account. BROWNSTEIN-LOUIS Co., Los Angeles (Hendan Shirts), new to radio, on Sept. 4 starts two transcribed announcements weekly for 52 wks on KNX Hollywood, contracted through The Mayers Co., Los Angeles. H. C. CAPWELL Co., Oakland, Cal. (department store), now eliminates all commercials from its daily quarter hour Hi-Lits With Barbara Lee on KROW. Programs are devoted to interviews with armed services representatives or others who have messages for the public concerning some phase of defense industry. CALIFORNIA COVERAGE COMING SOON Watch these pages for an announcement ahout the . . . BEELINE There'll he neivs, important to every buyer of radio time. McCLATCHY BROADCASTING COMPANY B. H. LEVY'S FUNNY MONEY MAN BATS 1.000!! WTOC'S OL' COLONEL SAYS: 4 OUT OF 4 IS A DARN GOOD SCORE! TAKE A SECOND AND READ SOME MORE It's "Amoosin " (pardon, Lil Abner) how spectacularly the "Funny Money Man" has claimed the ears (an interest) of our vast audiences. He first hit the WTOC microphones Monday, August 2nd. (10:45 AM) with a very wacky series afore him, offering on each broadcast good cash money (legal eagle) for such drivel as mop strands, moth balls, old keys, perfumed envelopes, and other etcs. Listeners by the thousands have registered at B. H. Levy's ( show angel ) , becoming members of this unique club. Four names are called on each broadcast, and to each person whose name is called a certain cash amount is given if that person mails in to the "Funny Money Man" the wacky article called for. On Monday (the first broadcast) four names were called and four sent in the articles requested. That's MAJOR LEAGUE SCORING, picking four names at random from a list of thousands of registrations and hitting all four on a premiere broadcast. Of course the series of pre-program publicity announcements were instrumental in packing 'em in for the first broadcast — which only proves that when WTOC invites 'em to listen THEY LISTEN!! The "Funny Money Man." is a copyrighted feature of Allen Funt Radio Productions 52 Vanderbilt Ave. WTOC New York City ★ SAVAN NAH GEORGIA BROADCASTING • Broadcast Advertising