Broadcasting (July - Dec 1943)

Cosmetic Series SIMONS & HEWITT, Chicago (Lovelee Lady liquid cologne), on Aug. 18 started a daily late afternoon quarter-hour live musical program on WJJD Chicago. Company may expand radio campaign later. Malcolm-Howard Adv. Agency, Chicago, handles the account. Two N. Y. Agencies Send Reps to Check Post-War Advertising in Latin Nations Aids Blood Drive DEVOTING her entire second anniversary broadcast to the Red Cross Blood Donor Service, Marian Young, known as "Martha Deane" on WOR New York, presented her Aug. 19 program from the stage of the new WORMutual theatre in New York to open the coming year's campaign of recruiting blood donors from WOR's listening area. Radio and screen stars were on hand. PROMISE of greater activity in the Latin American market on the part of U. S. advertisers was indicated last week with the disclosure that representatives of at least two agencies were headed toward southern countries to lay the groundwork for post-war advertising and to check on current business there. Ovid Riso, manager of the recently organized Latin-American department of Young & Rubicam, New York, leaves Aug. 25 for South and CentraL America, where he will make an exploratory survey of Latin American advertising, in NO "UVRD IN CRESS W)l about the sales gravy Kentucky does ^ Trwling Area maAet. A»* >* „»»». U1> ""T'aVE co.e» *• off »< viUe Trading ^ea. use m9 C Wave H.B.C EREE & PETERS eluding radio. Mr. Riso will visit Buenos Aires, Rio de Janeiro, Mexico City and Sao Paulo, Brazil, gathering data on various media and on individual stations, local listening habits, and other pertinent material for Y & R accounts which are potential advertisers in this area. R. D. Sullivan, assistant to Mr. Riso who will accompany him on the first leg of his trip, will be permanently stationed in Buenos Aires, where he will serve as "listening post" for the agency. Mr. Riso will return to New York, Oct. 19. McCann-Erickson, New York, will send Shirley Woodell, account executive in the foreign department, on an extensive tour of South and Central American countries around the middle of September. Main purpose of the trip will be to check on the programs of Esso Marketers, and Schenley International Corp., but further prospects for post-war advertising will also be explored. Mr. Woodell, who joined the agency last spring as assistant to George Smith on Latin American accounts, will make Mexico City his first stop, returning to Miami towards the end of November via Puerto Rico and Cuba, after visiting such points as Panama City; Quito (Ecuador) ; Lima (Peru) ; Bocatan (Colombia) ; Caracas (Venezuela) ; and Haiti. The Schenley program to which Mr. Woodell will give his attention is a 20-minute series introduced last spring as the first Latin-American radio venture for Schenley [Broadcasting, May 17]. Produced in Argentina and aired on the Argentine Network and on Uruguyan and Brazilian stations, the series will be expanded to a total of 30 or more stations in these and other Latin-American countries via transcriptions which are expected to be ready by mid-September. Discs have been delayed due to a shortage of shellac supplies. Program features drama and music by a 30piece symphony orchestra, and bears the title Album de Las Am 50,000 WATTS * CLEAR CHANNEL NET HEADS CONFER WITH MORGENTHAU TOP EXECUTIVES of the four major networks met in Washington last Thursday with Secretary of the Treasury Henry Morgenthau Jr. to discuss the importance of and plans for the Third War Loan [see page 22]. Secretary Morgenthau thanked the networks for their cooperation in the past and their promise of even greater efforts in the forthcoming drive. Ted R. Gamble, national director of the War Finance Division of the Treasury, addressed the meeting following Secretary Morgenthau, and stressed the need for the greatest promotion campaign in history to reach the $15,000,000,000 goal. Those who attended from the networks were: Douglas Coulter and Earl Gammons, CBS; Phillips Carlin and G. W. Johnstone, BLUE; Miller McClintock and Tom Slater, MBS; Frank M. Russell and Wyllis Cooper of NBC. Those attending the meeting from OWI were Palmer Hoyt, Donald Stauffer, and George Zachary; and from the Treasury besides the Secretary and Mr. Gamble were Oscar Doob, Vincent F. Callahan and Marjorie L. Spriggs. 'Duffy' to Paramount PARAMOUNT Pictures, New York, has obtained the movie rights to Duffy's Tavern, BLUE program sponsored by Bristol-Myers Co. Deal was made with Ed Gardner, owner of the program, who as the proprietor "Archie" will take part in the film, along with a number of the members of the cast. Contract includes optional rights for additional films after the first production. Primer on Radio FUNDAMENTALS of radio are explained for beginners in a 68-page primer available through the Adv. Dept., General Electric Co., Bridgeport, Conn. (25c). Intended to help employes in non-technical positions, the book treats radio broadly, holding mathematical and engineering treatment of theory to a minimum. D. C. MARSCHNER, assistant sales promotion and advertising manager of Shell Oil Co., New York, has been named acting manager, taking over the duties of H. L. Curtis, recently named assistant to the President. WDRC CONNECTICUT'S PIONEER BROADCASTER CONNER IN CONNECTICUT .11 the Hort' Use *°*CrA*a-Connee,i" ford T°d,nVa(kct-v.»h an Effective ^JiW, $5028.60 P<" * Wan Page 48 • August 23, 1943 BROADCASTING • Broadcast Advertising