Broadcasting (July - Dec 1943)

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He« Rules of the Federal Communications Commis | sion Permit You to Place Your NBC, Blue or CBS NetworkProgramsonWSAT _4f the network they are on cannot furnish coverage here WSAY ROCHESTER, N. Y. MUTUAL OUTLET jA CHNS The Key Station of the Maritimes Is your first choice for broadcast results in Halifax and the Maritimes. Ask your local dealers. or JOE WEED 350 Madison Ave. New York "iHE ttlOltVB'5 BEST tOUtW"* biggest news The preferred spot on Puerto Rico dials . . . this modern station is your preferred selection for Puerto Rican coverage. SAN JUAN • PUERTO RICO Actions of the FEDERAL COMMUNICATIONS COMMISSION AUGUST 14 TO AUGUST 20 INCLUSIVE Decisions . . . AUG. 17 KOAM, Pittsburg, Kan. — Denied request for special service authorization operate unlimited, 500 w N, 1 kw D to Feb. 1, 1944. WAPO, Chattanooga — Granted involuntary assign, license from W. A. Patterson to Joda Patterson, executrix of estate of W. A. Patterson, and to Joda Patterson, Ramon G. Patterson and Louise Patterson Pursley. d-b as WAPO Broadcasting Service, new partnership. No money involved. WGST, Atlanta — Designated for hearing application for license renewal. Churchill Tabernacle, Buffalo— Granted petition to intervene re application license renewal of WKBW-WGR, Buffalo, to file exceptions to proposed findings, appear at oral argument if any is held, submit brief. Nashville Broadcasting Co., Nashville — Denied without prejudice application of R. O. Hariin and J. C. Buchanan for CP for new local at Nashville on 1240 kc, 250 w, unlimited. AUGUST 19 W1LM, Wilmington Del,— Granted license cover CP move transmitter loca'ly, use WDEL south tower of directional array. WDEL, Wilmington, Del.— Granted license cover CP for power increase, new transmitter, DA-D-N. WORK, York, Pa.— Granted license cover CP for new DA-N. Wetwork Accounts All time Eastern Wartime unless indicated New Business CUMMER PRODUCTS Co., New York (Energine), on Sept. 8 starts Battle of the Sexes on 73 BLUE stations, Wed., 8:30-9 p.m.. having discontinued Manhattan at Midnight in that period. PROCTER & GAMBLE, Cincinnati, on Aug. 2 started hitchhikes for Drene following Road of Life, on 127 NBC stations, Mon. thru Fri., 11-11:15 a.m. and preceding Vic & Saie, on 73 NBC stations, Mon. thru Fri., 11:15-11:30 a.m. Agency: H. W, Kastor & Sons, N. Y. KELLEY, DOUGLAS & Co.. Vancouver, (Nabob food products) on Sept. 6 starts Nabob Radio Program on 15 western Canadian Broadcasting Corp. stations. Mon. 11:30-12 midnight EDT. Agency: StewartLovick, Vancouver. LEVER BROS. Co., Cambridge, Mass. (Rinso), on Oct. 8 starts Amos 'n' Andy on 125 NBC stations, Fri., 10-10:30 p.m., and on Oct. 7 resumes Bob Burns Arkansas Traveler for Lifebuoy Soap on 41 NBC stations Thurs., 7:30-8 p.m. Agency is Ruthrauff & Ryan, N. Y. VICK CHEMICAL Co., New York (Voratone, Vaporub, Vatronal) , on Sept. 14 starts for 53 weeks, Faces and Places in the News, on 33 Don Lee Pacific stations, Tues., Thurs., Sat., 9:30-9:45 p.m. (PWT). Agency: BBDO, N. Y. DALGLISH Ltd., Toronto (Javex), on Sept. 6 starts Wife Preservers on CKLW CHML CFPL CFCO CFLC CKWS CFRB, Wed. and Fri., 10:15-10:30 a.m. Agency: MacLaren Adv. Co. Ltd., Toronto. CRAWFORD, MACGREGOR & CANBY & Co., Dayton, Ohio, on Aug. 8 sponsored full Blue broadcast of the Ryder Cup Golf Matches played in Detroit on Aug. 7 and 8. Program was in 4 :45-5 p.m. spot. Renewal Accounts BROWN & WILLIAMSON Tobacco Corp., Louisville (Raleigh cigarettes), on Sept. 14 resumes Red Skelton & Co. on 128 NBC stations, Tues., 10:30-11 p.m., and on Sept. 15 shifts Hi'degarde's Beat the Band from Tues., 10:30-11 p.m. to Wed., 8:309 p.m, replacing Tommy Dorsey on 126 NBC stations. Agency: Russel M. Seeds Co., Chicago. Applications . . . AUG. 17 NBC, New York — Extension authority transmit recorded programs to all stations under Canadian control that may be heard consistenty in U. S. for per'.od beginning Sept. 15. Same for CECF, CBL and other stations under CBC control. W6XLA, Los Angeles — Mod. CP for new television relay broadcast station, extend completion date to Dec. 1. KFMB, San Diesro — Transfer control from First National Trust & Savings Bank of San Di"go, tru"t=e>, to O. L. Taylor and Jack O. Gross, 7,500 shares. KOB, Albuquerque — Extension sneeial service authorization operate on 770 kc, 25 kw N, 50 kw D, unlimited, from Oct. 1, 1943, to April 1, 1944. KWIX, San Francisco — License cover CP for new international broadcast station. PABST SALES Co., Chicago (beer) on Sept. 25 renews for 26 weeks, Blue Ribbon Town on 107 CBS stations, Sat., 10 :1510:30 p.m. Agency: Warwick & Legler Inc., Hollywood. GENERAL FOODS CORP., New York (Maxwell House coffee), on Sept. 2 resumes Maxwell House Coffee Time on 115 NBC stations, Thurs. 8-8:30 p.m. Agency is Benton & Bowles, N. Y. C. F. MUELLER Co., Jersey City (macaroni), on Sept. 14 renews Morning Market Basket on 36 BLUE stations, Mon., Wed., Fri., 10-10:15 a.m. Agency: Duane Jones Co., N. Y. MILES LABS., Elkhart, Ind. (Alka-Selter, One-A-Dav vitamins), on Sept. 27 renews Quiz Kids on 131 BLUE stations. Sun., 7 :30-8 p.m., and Lum & Abner on 102 BLUE stations, Mon. thru Thurs., 8:15-8:30 p.m. Agency: Wade Adv., Chicago. , WANDER Co., Chicago (Ovaltine), on Sept. 27 reseumes Captain Midnight on 75 BLUE stations, Mon. thru Fri., 5:45-6 p.m. Agency is Blackett-SamplerHummert, Chicago. HALL BROTHERS Inc., Kansas City, Mo. (greeting cards), on Oct. 15 resumes Meet Your Navy on 117 BLUE stations, Fri., 8:30-9 p.m. Agency is Henri, Hurst & McDonald, Chicago. LOOSE-WILES BISCUIT Co. has renewed Cedrick Foster for a series of 65 broadcasts, Mon. thru Fri. 1:45-2 p.m.. beginning Sept. 1 over WNAC WEAN WICC WAAB WCSH WLBZ WTHT. GENERAL FOODS CORP., New York ( Postum ) , on Sept. 2 resumes the Aldrich Family on 122 NBC stations, Thurs. 8:30 9 p.m. (Repeat 12 midnight on 7 Pacific Coast Stations). Agency: Young & Rubicam, N. Y. LEVER BROS., Cambridge (Swan Soap), on Aug. 31 resumes Burns and Allen on 117 CBS stations Tues., 9-9:30 p.m. Agency: Young & Rubicam, N. Y. DELAWARE, LACKAWANNA & Western Coal Co., N. Y. (Blue Coal), on Sept. 26 resumes for 30 weeks the Shadow on 22 MBS stations. Agency: Ruthrauff & Ryan, N. Y. KRAFT CHEESE Co., Chicago (Parkay, Pabst-ett, etc. ) , on Aug. 29 resumes The Great Gildersleeve on 54 NBC stations, Sun. 6:30-7 p.m. (r=r>eat on 12 Pacific Coast stations, 11 p.m.). Agency: Needham, Louis & Brorby, Chicago. GENERAL FOODS, Toronto (Grapenut flakes. Baker's cocoa) on Sept. 2 renews Aldrich Family on 28 Canadian Broadcasting Corp. stations, Thurs. 8:30-9 p.m. Agency : Baker Adv. Agency, Toronto. LEVER BROS., Toronto (Lux) on Sept. 13 renews Lux Radio Theatre on 30 Canadian Broadcasting Corp. stations, Mon. 9-10 p.m.; on Sept. 9 renews Frenchlanguage Lux Radio Theatre on CKAG Montreal, and CHRC Quebec, Thurs. 9 10 p.m. Agency: J. Walter Thompson Co., Toronto. STANDARD BRANDS, Montreal (Chase & Sanborn coffee) on Sept. 5 renews Chase & Sanborn Program with Edgar Bergen on 35 Canadian Broadcasting Corp. stations, Sun. 8-8 :30 p.m. Agency : J. Walter Thompson Co., Montreal. PACIFIC GREYHOUND BUS LINES, San Francisco ( transportation ) , on Aug. 20 renewed for 52 weeks, Romance of the Highways, on 21 Don Lee Western stations, Fri. 10:15-10:30 a.m. (PWT). Agency: Beaumont & Hohman Inc., San Francisco. DEPARTMENT OF FINANCE, CANADIAN GOVERNMENT, Ottawa (War saving stamps and certificates) , on Aug. 16 renewed They Tell Me on 70 Canadian Broadcasting Corp. stations, Mon. thru Fri., 1:45-2 p.m. Agency: Advertising Agencies of Canada, War Finance Group, Toronto. DEPARTMENT OF FINANCE, CANADIAN GOVERNMENT, Ottawa (War saving stamps and certificates), on Aug. 16 renewed La Metairie Rancourt on 14 Canadian Broadcasting Corp. French-language stations, Mon. thru Fri. 11:15-11:30 a.m. Agency: Advertising Agencies of Canada, War Finance Group, Montreal. ELGIN NATIONAL WATCH Co., Elgin. 111., on Sept. 4 resumes The Man Behind the Gun, shifting from Sun., 10:30-11 p.m. on 53 CBS stations, to Sat., 7-7 :30 p.m., adding 9 CBS stations, making a total of 62 CBS stations. Agency: J. Walter Thompson Co., Chicago. BENSON & HEDGES. New York (Virginia Rounds), on Aug. 16 renewed for 52 weeks Paul Schubert on 8 MBS stations, Mon., Wed., and Fri., 10:30-10:45 p.m. Agency: Duane Jones Co., N. Y. LUMBERMAN'S MUTUAL Casualty Co., Chicago, on Aug. 29 renews for 52 weeks Upton Close, commentator on undetermined number of stations, Sun., 6:30-6:45 p.m. Agency: Leo Burnett Co., Chicago. Network Changes COLGATE-PALMOLIVE-PEET Co., Jersey City (Palmolive shave cream), on Aug. 28 discontinues Hobby Lobby on 116 CBS stations, Sat., 8:30-8:55 p.m. (rebroadcast 11:30 p.m.). Agency: Ted Bates Inc., N. Y. CENTAUR Co., Rahway, N. J., (Molle Shaving Cream), on Sept. 7 replaces Battle of the Sexes on 55 NBC stations, Tues., 9-9:30 p.m. with Mystery Theatre. Agency (Cummer, Centaur) Young & Rubicam, New York. CAMPANA SALES Co., Batavia, 111. (Campana Balm and Solitair Cake Makeup), shifts Campana Serenade from NBC to 117 CBS stations when it returns to the air Sept. 4, and increases its former quarter-hour time period by 10 minutes, Saturdays, 1-1 :25 p.m. Format essentially same as last year. Agency : WallaceFerry-Hanly Co., Chicago. BELL TELEPHONE CO.. New York, on Aug. 30 and Sept. 6 shifts the Telephone Hour from New York to Los Angeles on 125 NBC stations. Agency: N. W. Ayer & Son, N. Y. D. L. CLARK Co., Pittsburgh, Pa. (candy), on Aug. 29 adds 18 BLUE Pacific stations to Where Do We Stand, Sun., 55:30 p.m., making a total of 122 BLUE stations Agency: Walker & Downing, Pittsburgh. Pa. AMERICAN HOME PRODUCTS, Jersey City on Sept. 20 adds 10 CBS stations to The Romance of Helen Trent, making a total of 127 CBS stations, Mon. thru Fri., 12:30-12:45 p.m. for Bisodol and Benefax, and on Sept. 20 adds 18 CBS stations to Our Gal Sunday, making a total of 127 CBS stations, Mon. thru Fri., 12:45-1 p.m. for Anacin. Agency: Blaekett-Sample-Hummert, Chicago. GILLETTE SAFETY RAZOR Co., Canada Ltd., Montreal, (razors and blades) on Aug. 23 adds another fight program to its Gillette Boxing Bouts on 27 Canadian Broadcasting Corp. stations, Mon. 10 p.m. to end. Agency: Maxon, Inc., New York. WANTED ANNOUNCERNEWSMAN Regional 5 fcic, CBS Station Ohio Area Must be fully qualified by experience, draft exempt, flair for news, capable of program creation and continuity writing. Real opportunity for one who can qualify. BOX 194, BROADCASTING Page 60 • August 23, 1943 BROADCASTING • Broadcast Advertising