Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000508
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Mountains of Strateg THE Denver area is up to its neck in war. Its mines are spewing coal and minerals. Its factories are producing munitions in super quantities. Its farms, orchards, and ranches have hit a jackpot of good yields and high prices. Its military establishments, from plains to mountain tops, are turning out fighting men. The people of the Denver area are doing this job — thousands upon thousands more of them than ever worked together in this area before. The people of the Denver area are delivering sales records, too, throughout the retail channels of the state and, at the same time, keeping Colorado at or near the top in war bond purchases. This is the market today which KLZ delivers advertisers ... a market which last year stood 20th in the U. S. in retail sales volume and a market of prime importance in today's selling programs. COLORADO'S VAST STOREHOUSE of mineral wealth is supplying coal, iron, molybdenum, vanadium, and more than 200 other useful metallic and non-metallic minerals and compounds. The state is first in production of molybdenum and vanadium, important steel-toughening alloys; third in the production of tungsten. WORLDS LARGEST SHEEP MARKET is located at Denver. Bumper crops of peaches and potatoes were moving to market in midAugust. This year's wheat harvest of 25 million bushels is three times the state's 10-year average. Farm income is up 44%. DESTROYER ESCORTS, AMMUNITION, chemicals, rubber rafts, gas masks, and steel are only a few of Colorado's wartime products. According to the State Employment Insurance Department, 450,000 workers are now on steady payroll.