Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000509
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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AUGUST 30, 1943 PRICE IS CENT BROADCASTING the weekly newsmagazine or Radio * IrBRH FIVE IMPORTANT DEALER SURVEYS BOOST W H O/ During the past seven months, five important surveys have established and re-established the unequivocal fact that WHO is the one really preferred merchandising medium in Iowa. Each of the five surveys was complete in that it covered practically every important unit in the State. The five categories were: Grocers and Meat Dealers Feed Dealers Druggists Grain Dealers Hatchery Men Of the dealers who responded to these five surveys, 76.6% satd that radio helps sell the most goods for them, as against 12.6% for newspapers, 10.2% for farm papers, and 0.6% for billboards! So — most Iowa dealers want you to use radio. But what station? . . . Of the dealers who voted for radio, 54.9% chose Station WHO — 8.4% chose Station B — 2.8% chose Station C! (Note how closely this dealer preference parallels consumers' attitude, as shown in the 1943 Iowa Radio Audience Survey ... in which Station WHO was voted "Listened-to-most" by 54.3% of the daytime audience, by 57% of the nighttime audience— Station B receiving 9.3% and 8.8%.) Full details on all these five surveys are yours for the asking. Write us, or Free 8C Peters. WHO ^•for IOWA PLUS! + DES MOINES . . . 50,000 WATTS B. J. PALMER, PRESIDENT J. O. MALAND, MANAGER FREE & PETERS, INC. . . . National Representatives