Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000512
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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— AROUND CROWLEY, LOUISIANA — IS IN WW LLAND And so are 10,000,000 customers from 5 different states T New Orleans $15,000,000— that's the value of an average Louisiana rice crop! And Crowley, prosperous capital of Louisiana's riceland, represents still another Deep South market, completely covered by WWL. NOT JUST EVERY RADIO in New Orleans, or Louisiana, but every radio in the Deep South can bring home a WWL sales message! For hundreds of miles, no other station is even half as powerful ! 50,000 WATTS-CLEAR CHANNEL The Greatest Selling POWER in the Sooth's Greatest City CBS Affiliate — Nat'l Representatives, The Katz Agency, Inc. SUBSCRIPTION PRICE: $5.00 per year 15c per copy BROADCASTING The Weeklyi|pp^ewsmagazine of Radio ^roadcast Advertising* Copyright 1943 by Broadcasting Publications Inc. IN THIS ISSUE — NAB Hires Bob Bartley as War Director 9 Mutual to Launch Rebroadcast Plan 9 CIO Again Protests NAB Code 10 Metropolitan Area Population Increase 11 Garey Says Hearings Justify 'Gestapo' Charge 12 FM Stations to Get Four Letter Calls 14 OWI Policy Group Considers Davis Return 14 Gillin Hits 'Surrender' Plan for Disc Settlement 16 Fuller New Industry Rep. on Disc Strike Panel 16 Press, Radio Committee Favors Protective Law 18 NAB Asks New Law With Hitch-Hike Ban 18 Furnace Spots Paid . . . Success Story 20 CBS Compromise on WNYC Night Operation 22 Uncle Sam Keeps Interior Studio Busy 24 Gas Cut Effect on Shopping . . . By Chas. W. Clay 27 Eugene Carr to Assist Richards 32 FCC Tribute to Terrell 42 Congressional Action Expected on Father Draft 44 Student Nurse Campaign Gets Results 53 du Pont Memorial Makes Awards Permanent 70 Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices, WASHINGTON 4, D. C. 874 National Press Bldg. — Telephone: MEtropolitan 1022 SOL TAISHOFF Editor and General Manager Maury Long, Advertising Manager J. Frank Beatty, Managing Editor Bernard Piatt, Circulation Manager MARTIN CODEL Publisher (on leave with Red Cross) K. R. Breslau, Adv. Production Mgr. Wallace F. Janssen, News Editor Henry Liebschutz, Art Director NEW YORK BUREAU 250 Park Avenue, Telephone — PLaza 5-8355 Bruce Robertson, Associate Editor S. J. Paul, Assistant Advertising Manager CHICAGO BUREAU 360 N. Michigan Avenue, Telephone — CENtral 4115, James J. McGuinn HOLLYWOOD BUREAU 1509 N. Vine St., Telephone— GLadstone 7353, David H. Glickman West Coast Advertising Representatives: Duncan A. Scott & Co. San Francisco, Mills Bldg. Los Angeles, Western Pacific Bldg. CANADA 417 Harbour Commission Bldg., Toronto. Elgin 0775. James Montagnes K0IL is the most economical buy in OMAHA For Outstate Nebraska Page 4 • August 30, 1943 BROADCASTING • Broadcast Advertising