Broadcasting (July - Dec 1943)

Record Details:

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-1943 Style Illustrated for you on these pages is a modern Treasure Island; certainly more wealthy and probably more colorful than any of which Stevenson ever dreamed. Here minute after minute, and day after day, WOR's power-full 50,000 watts poke their way pleasantly into the homes of hundreds of thousands of families with radios. And what WOR persuades the people in these homes to do, has a wonderfully encouraging way of making cash change hands, of moving goods across counters, of opening markets for new products, and maintaining goodwill and acceptance for commodities which have gone to war. It's little wonder that WOR can do the things it does, for this is an island of rare treasuresr Enticingly concentrated on it are 16 of Americas most war-active cities of more than 100,000 people eacli. From throbbing Hartford in the north to Wilmington in the south, WOR has produced— is producing— the kind of action that advertisers and their agencies want —quick. What WOR is doing for the makers of things to sell in this Treasure Island of today, it can probably do for you. Ten years ago WOR might have considered this a vain statement. But it's made now with one eye on a bright green cabinet which contains more than 100 sponsor-approved success stories. They tell— much more emphatically than anything we might write — how economically and quickly WOR can make people do the things you would like to have them do. Our telephone number is PE 6-8600. THAT POWER-FULL STATION AT 1440 BROADWAY, IN NEW YORK