Broadcasting (July - Dec 1943)

Page scan 000516 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000516
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ONE OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS STATIONS Alfred I Bamford ACTING MANAGER, KROW, OAKLAND-SAN FRANCISCO 1928 1929 1933 1936 1938 1939 1940 1942 1943 University of Alabama New York University (selling insurance to pay his way) Radio director, Monroe Advertising Agency, Havana, Cuba Conquest Alliance Co., Inc., New York Conquest Alliance Co., Inc., Chicago Salesman, WGRC, Louisville Salesman. KROW, Oakland -San Francisco Sales Manager, KROW General Manager, KROW, in absence of Philip G. Lasky, on leave with the Government C UBA has contributed a lot to the United States. Among the good things to come from our neighbors to the south is Alfred V. Bamford. He was born in Havana in 1909 and, as you may suspect, spoke fluent Spanish at an early age! But when "Bam" learned English, Cuba lost. Now after ten years in radio, only three of which have been spent on the West Coast, this up-andcoming man has become a leading figure in Pacific radio circles. While we're talking about speaking English, we"d like to mention another aspect of spotbroadcasting which seems kind of apropos right here. "En<rlish"is almost too broad a word to cover all the dozens of dialects that are spoken in various sections of the U. S. And among thousands of people in every section, the accents and inflections from any other section sound "affected", and as annoying as a buzz saw at the base of the cranium. . . . Roll your R"s, and you'll sell less goods in the South. Don't roll them and you'll sell less goods in the North. You see what we mean! One more word. When it comes to spotbroadcasting, we believe there's no other outfit in America that speaks the Esperanto of results quite so well as this pioneer group of radio -station representatives. EXCLUSIVE REPRESENTATIVES: WGR-WKBW BUFFALO WCKY CINCINNATI KDAL DULUTFT WDAY FARGO WISH INDIANAPOLIS WKZO . KALAMAZOO-GRAND RAPIDS KMBC KANSAS CITY WAVE LOUISVILLE WTCN . . . MINNEAPOLIS-ST. PAUL WMBD PEORIA KSD ST. LOUIS WFBL SYRACUSE . . . IOWA . . . WHO DES MOINES WOC DAVENPORT KMA SHENANDOAH . . . SOUTHEAST . . . WCBM BALTIMORE WCSC CHARLESTON WIS COLUMBIA WPTF RALEIGH WDBJ ROANOKE . . . SOUTHWEST . . . KOB ALBUQUERQUE KOMA .... OKLAHOMA CITY KTUL TULSA . . . PACIFIC COAST . . , KECA LOS ANGELES KOI N-KALE PORTLAND KROW . OAKLAND-SAN FRANCISCO KIRO SEATTLE KFAR ALASKA and WRIGHT-SONOVOX, Inc. Free & Peters, iic. Pioneer Radio Station Representatives Since May, 1932 * CHICAGO: 180 N. Michigan Franklin 6373 NEW YORK: 247 Park Are. Plaza 5-4131 SAN FRANCISCO: / / / Sutler Sutter 4353 HOLLYWOOD: 15,2 N. Gordon Gladstone 3949 ATLANTA: 322 Palmer Bldg. Main 5667 Page 8 • August 30, 1943 BROADCASTING • Broadcast Advertising