Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000525
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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DAYTON, OHIO, THE BIRTHPLACE OF AVIATION HERE'S WHAT MAKES DAYTON ONE OF AMERICA'S GREAT MARKETS AND WING ITS OUTSTANDING BUY! it A $410,000,000 payroll for 1943 (based on first six months). it Population increase of 55,825 for Dayton proper since 1940 (Ration Book No. 2). This does not include communities considered part of metropolitan Dayton. it Ranks fortieth in population, yet one of the leaders in war production. (Restriction prevents use of exact figures. ) it The hub of the United States Air Force with Wright Field, Patterson Field and Air Service Command. it The home of Frigidaire, National Cash Register, Delco Products, Airtemp, McCall Printing Aeroproducts, and over 500 other diversified manufacturing industries. it Located in agriculturally rich Montgomery County with an added farm| income of over $4,000,000 per year. An outstanding market in normal times ... a super market today! DAYTON. D. . . IN STATION WING A station that thoroughly penetrates a rich industrial market with Dayton as its nucleus. Buying power has been increased by the influx of 55,825 people in Dayton proper . . . payrolls have reached a new all time high with an estimated $410,000,000 for 1943. This is one of the nation's most lucrative markets. "Sell it" with consistent use of WING, the medium needed to cover Dayton and the rich Miami Valley. BASIC BLUE NETWORK 5,000 WATTS Bonus: WIZE, Springfield, Ohio, is a bonus when WING is purchased on a national spot basis by adding 30% of the time cost on WING. K>eecC **ul (?<* NATIONAL REPRESENTATIVES BROADCASTING • Broadcast Advertising August 30, 1943 • Page 17