Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000527
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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'LOOKS MIGHTY GOOD ON PAPER, MR. DINWIDDIE!" t »#■»!• *««*** fitff Mt MMWm f »♦»♦»♦♦♦»♦« HOW will it perform? That's the question to ask Mr. Dinwiddie whether his blueprint is of an airplane or of radio coverage. It's easy to make blueprints; quite another matter to produce the finished product. WKY's coverage, to be sure, looks mighty good on paper. It's bigger than that of any other Oklahoma City station. But that isn't all. WKY's coverage has been developed far beyond the blueprint stage. It's a known quantity . . . something that's been built, tested, and proved beyond a shadow of a doubt. Here's the result of the latest test . . . the JuneJuly Hooper report: WKY continues to outperform all three other Oklahoma City stations with 44.3% of the morning audience in Oklahoma City; 58.1% of the afternoon audience; and 53.0% of the evening audience. Yes, WKY looks mighty good on paper. It looks wonderful on the Hooper. It IS a remarkable station, doing big things for advertisers in the way they want them done. WKY OKLAHOMA CITY OWNED AND OPERATED BY THE OKLAHOMA PUBLISHING CO. The Daily Oklahoman and Times The Farmer-Stockman KVOR, Colorado Springs KLZ, Denver (Affiliated Mgmt.) REPRESENTED NATIONALLY BY THE KATZ AGENCY, INC.