Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000529
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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THE STATION WITH THE U L AROUND IT! A geographical accident gives KFYO, Lubbock, a near-monoply of primary market listeners! For KFYO is more than 100 miles from any other station; and, for several reasons, no one of them gets into KFYOIand appreciably. Of the 49,885 dwelling units in KFYO's primary market in 1940, 74.54% had radio units. Now there are a lot more. For in Lubbock alone the July ration book total of 44,921 shows population has jumped 41% since the 1940 census. Here is a very prosperous, fast-growing, radiolistening market you can blanket with its one station but could hardly touch with a dozen others! KGNC Amorillo KFYO Lubbock KTSA San Antonio KRGV Weslaco ^^ntnnnnnnnnfn^^mlmrfnnnnfff CENTRAL SALES OFFICE--805-6 Wer Petroleum Bldg., Dallas, Texas Telephone Riverside 5663 Ken L. Sibson, General Sales Mgr. TWX DIs 297 BROADCASTING • Broadcast Advertising August 30, 1943 • Page 21