Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000531
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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THE RULE for no* It's a trick to balance three peas on a knife. You have to balance from dead center, not from the edge. Apply "The Rule of 3 P's" and you will see why WOOD — and only WOOD — can do the real job in the E STERN Michigan Mark I 1 Grand Rapids is Michigan's second market, and is larger than the combined population of the next three Western Michigan cities: Kalamazoo, Muskegon and Battle Creek. WOOD broadcasts from the very center of this high wage territory of over a million listeners. No station on the fringe of this rich market can possibly deliver this audience. WOOD is the only NBC station between Detroit and Chicago. WOOD pulls listeners because it delivers the programs "most people listen to most". In Grand Rapids, listeners prefer WOOD 14 to 1 over any other 5000 watt station in Michigan. Power second to none in outstate Michigan has WOOD. It is the only 5000 watt station transmitting from Grand Rapids — in the heart of the Western Michigan Market — not 50 miles away on the fringe. WOOD delivers the listeners which advertisers must have to do a thorough job in Michigan's second market. Grand Rapids. • NBC..5000 WATTS "Outstate Michigan's Greatest Station'9 BROADCASTING • Broadcast Advertising August 30, 1943 • Page 23