Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000534
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Only M. I. D. graduates need apply • M. I. D. — Material Inspection Department-is the first of many watchdogs that guard Sylvania Radio Tube quality. Before acceptance for precision fabrication, molybdenum, nickel, mica, strip steel, glass, plastics all materials delivered must pass exacting tests and graduate from M. I. D. Here a trained inspector subjects tungsten to a microscopic test. From her table, it will pass on to micrometer and tensile strength measurements, mechanical and other tests. And, once accepted, all materials that go into Sylvania Radio Tubes undergo successive quality inspections through every step of manufacture. Thus, Sylvania's reputation for specialization in electronics is jealously guarded by hundreds of alert and painstaking inspectors on watch for the microscopic flaw. That is why you can specify Sylvania Radio Tubes and Electronic Devices with confidence that the name they bear is a guarantee of quality. RADIO \ DIVISION SYLVANIA QUALITY THAT SERVES IN WAR ELECTRIC PRODUCTS INC. Emporium, Pa. INCANDESCENT LAMPS, FLUORESCENT LAMPS, FIXTURES AND ACCESSORIES, RADIO TUBES, CATHODE RAY TUBES, ELECTRONIC DEVICES Page 26 • August 30, 1943 BROADCASTING • Broadcast Advertising