Broadcasting (July - Dec 1943)

Record Details:

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THE ROMANS ONCE AUCTIONED OFF THE WHOLE KNOWN WORLD * BUT NOBODY HAS EVER BOUGHT COVERAGE OF THE GRAND RAPIDS -KALAMAZOO AREA, FROM DETROIT OR CHICAGO! The Kalamazoo-Grand Rapids Area is the home of 1,483,509 better~than-average consumers who vastly prefer WKZO to any and every other radio station, either **outside" or ''inside" the Area. Write for "The Tale of Three Cities". Maybe there are some big markets in the U. S. which you can "buy" from 150 miles away. But the Kalamazoo-Grand Rapids area isn't one of them. On good nights it's of course "possible" to hear some of the big Chicago or Detroit stations — but not one of them comes through consistently. Naturally, the folks in the Grand Rapids-Kalamazoo area don't think much of that. So . . . they tune to WKZO! WKZO broadcasts on 5000 Watts, at 590 kc. It's Columbia entertainment right from the heart of the Grand Rapids-Kalamazoo area. If you want to cover this big market, don't kid yourself about Detroit or Chicago. Telephone Free & Peters for the facts about Western Michigan ! WKZO covers all Western Michigan, with studios in KALAMAZOO and GRAND RAPIDS 5000 WATTS • 590 KC • CBS JOHN E. FETZER, President and General Manager FREE & PETERS, INC., EXCLUSIVE NATIONAL REPRESENTATIVES * If you don't believe this, drop us a line and we'll send you the proof!