Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000543
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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WATCH yOUR k YOU'VE GOT TO CAST YOUR LINE IN THE LAKE TO CATCH FISH/ No matter how fine your tackle or how choice your bait, the thing is to be sure of your stream! Fifty Thousand Watts at WWVA, plus a highly individualized operation, give you good "fishing grounds" in Ohio, Pennsylvania, West Virginia, Maryland and Virginia that embrace — 122 PRIMARY AREA COUNTIES 7,492,239 POPULATION 140 GOOD SECONDARY AREA COUNTIES 6,057,081 POPULATION Desirable Acceptance Reflected in 249 Additional Secondary "Bonus" Fringe Area Counties in 26 States Above figures compiled according to Mail Map Survey Standards approved by Timebuyers Committee of the Ame-ican Association of Advertising Agencies; Radio Executives Club; Department Broadcast Advertising and Research Division of National Association of Broadcasters. 50,000 WATTS EFFECTIVELY SERVING THE GREAT STEEL AND COAL BELT OF THE NATION! BASIC BLUE STATION WHEELING. W.VA IF IT'S A FORT INDUSTRY STATION YOU CAN BANK ON IT JOHN BLAIR & CO. Represent Us OTHER FORT INDUSTRY STATIONS — WSPD Toledo, O., WAGA Atlanta, Go., WMMN Fairmont, W. Va., WLOK Lima, O., WHIZ Zanesville, O. BROADCASTING • Broadcast Advertising August 30, 1943 • Page 35