Broadcasting (July - Dec 1943)

REACHES 3,403,000 RADIO FAMILIES in Chicago and the Midwest at lower cost per thousand than any other major Chicago station COST ANALYSIS OF MAJOR CHICAGO STATIONS* Station WENR A B C Families 3,403,000 2,157,000 2,424,000 3,188,000 Cost per 1,000 .03 .06 .05 .04 % Increase over WENR 100.00 66.6 33.3 *Based on a 15-minute daytime show, 5 times per week. Source — NBC All-County Survey. Ask a Blue Spot Sales representative for complete details! WENR 50,000 WATTS A CLEAR CHANNEL STATION 890 KILOCYCLES Owned and Operated by the Blue Network Company Represented Nationally by Blue Spot Sales New York Chicago MARY P. VAUGHN has joined the promotion department of WINN Louisville. CHARLES LEDINGHAM has joined the announcing staff of WLVA Lynchburgh, Va. ARTHUR JACOB SEN has joined the announcing staff of KGVO Missoula, Mont. ED PERRY, staff announcer at WDSU New Orleans, has left for training in the Marine Corps. CHARLES MALLON, announcer of WXOX Knoxville, has joined the Merchant Marine, and Jack Larrabee has transferred from announcing to continuity, replacing Kenneth Wright, who is now with the Tennessee Eastman Co. Other additions to the announcing1 staff are Kurt Wphster and Newt McMann, from WBIR Knoxville; Leslie Williams, from Macon, Ga. ; James McClelland, recently discharged from the Army. EDWIN ANTHONY BROWNE, continuity chief of KGW-KEX Portland, Ore., has resigned to do radio news work at KGEI San Francisco shortwave station for the office of the Coordinator of InterAmerican Affairs. Ruth Forbes of the artists staff last week began a thrice-weekly commercial quarter-hour for Pcter-Scarpelli Macaroni Co., featuring her songs and piano playing. MICHAEL STOKEY. former announcer of NBC Hollywood, is an aviation cadet stationed at the Army Air Forces training field at Marfa, Tex. MARIAN LEE has shifted her daily half-hour earlv morning narticipation rvi-oo-vcirn, Woman's Warl*. from KMTR Hollywood, to KWKW Pasadena. BILL BOH ANNAN, former announcer of KOH Reno, has joined KROW Oakland, Cal. ALAN MANN, formerly of KFXM San Bernardino, Cal., has joined KGER Long Beach as announcer, replacing Vincent Alexander, now in the Armv. Charles Richardson is also new to KGER. He was formerly at KXYZ Houston. THOMAS PELUSO. formerly with Universal and Columbia film studios, has joined NBC Hollywood as western division musical director. He replaces Charles Dant. now musical director on the CBS Jack Carson Show. Mr. Dant had replaced Johnny Richards, now in the Army. FRED HAYWARD, former WBT production manager, is now a Lieutenant in the Service Command following completion of training at Officers' Training School. DON ELDER, NBC announcer, and Irene Schjeldahl of Northwood, N. D., were married Sept. 4 in Chicago. Brady Joins UP FRANK BRADY, promotion manager of United Features Syndicate, has been named promotion manager of United Press, New York, succeeding Walter Rundle, now on foreign assignment for UP, according to Hugh Baillie, president of UP. Prior to joining United Features, Mr. Brady was associate editor of Motion Picture Magazine and later, of The Elks Magazine. A graduate of Columbia U, and an Army flier in the first World War, Brady worked as special sports correspondent for the New York Tribune, city editor of the Evening Sun. Awards to Radlomarine RADIOMARINE Corp. of America, which on March 8 of this issue received the Maritime "M" pennant, has won a star "for continued achievement in completing wartime schedules." Radiomarine also was awarded the Army-Navy "E" pennant, and a star thereon, for high achievement in production of war material in December last year, and in March, 1943. AGEJCY STEIGER'S, Hartford, Conn, to CramerTobias-Meyer. New York, for furs. Some local radio used. McCALL CORP., New York, to Federal Adv.. New York, for McCal'.s Magazine. SUN HARBOR PACKING Co., San Diego, Cal. (canned tuna), to Foote, Cone & Belding, Los Angeles. FRUITATIVES PRODUCTS, Hull, Que. (proprietary), to McConnell. Eastman & Co., Montreal. Advertising plans not yet available. VITAMINS PLUS, New York, to Baker Adv. Agency, Toronto. Fall plans are being drawn. HOFMANN PACKING Co., Syracuse, N. Y., (Hofmann's Peerless Quality Meat Products) , to Flack Adv. Agency, Syracuse. Said to use radio. ARTHUR JACOBSON, former actor and a member of the NBC Central Division production staff, has been named production manager to succeed Charles Urquhart, who resigned to join the Army, Jules Herbuveaux, program manager of the division, announced last week. JACK GIBNEY, who for five years handled the U. of Georgia football broadcasts at WRBL Columbus, has joined the announcing staff of the NBC Central Division in Chicago. Hollywood Detroit Page 40 • September 13, 1943 BROADCASTING • Broadcast Advertising