Broadcasting (July - Dec 1943)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
000840
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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MOST MAIL I'VE SEEN COMING TO ONE PLACE SINCE I WORKED AT WLSfn We do get more mail than many stations . . . probably more letters than most radio stations. Of course that makes us happy — as it does advertisers. For instance, we used 100 announcements in one month to offer listeners an invasion map of Europe for a dime . . . and we received 50,000 requests! This is only one of many success stories, one example to bear out our slogan: WLS Gets Results. We can show lots of further evidence. Just ask us ... or ask any John Blair man. MANAGEMENT AFFILIATED WITH KOY# PHOENIX, AND THE ARIZONA NETWORK — KOY PHOENIX * KTUC TUCSON * KSUN BISBEE-LO WELL