Broadcasting (July - Dec 1943)

A 50,000 watt audience at a 250 watt rate C. E. HOOPER FOR JULY-AUGUST ...but don't take our word for it Look ah ihe Record! MORNING INDEX MON. THRU FRI . 8:00 12:00 A.M. A WGRC B c 13.7 26.4 38.5 20.6 AFTERNOON INDEX MON. THRU FRI. 12:00 6:00 P.M. A WGRC B C 34.4 28.4 23.5 12.1 SIN. THRU SAT. EVENING INDEX 6-.00 10:00 P.M. A WGRC B c 34.5 20.3 35.8 8.3 LOUISVILLE'S TRAI |=47/o OF KENTUCKY'S POPULATION '=575? OF ITS BUYING POWER BURN-SMITH 'National Representatives FOR ACCURATE LISTING OF YOOR FIRM IN THE 1944 YEARBOOK, FILL IN YOUR QUESTIONNAIRE TODAY AND MAIL PROMPTLY TO BROAI1CASTI NG The Weekly/^'Newimagozine of Radio BrOMCdSt Advertising NATIONAL PRESS BLDG., WASHINGTON 4, D. C. WRITERS9 CONGRESS IS HELD AT UCLA HAVING EVOLVED resolutions for a proposed Secretary of Arts and Letters to be added to the Presidential Cabinet, and for the future Pan-American writers' conference, "Writers Congress concluded its three-day sessions, Oct. 3. Under joint sponsorship of UCLA, where conference was held, and Hollywood Writers Mobilization, conference was attended by approximately 2000 delegates. Four panels represented radio and were devoted to news and propaganda analysis, creative radio, shortwave and television. Probing techniques of analysis were Harry W. Flannery, Nelson Pringle, Chet Huntley and Dr. Wallace Sterling, network news analysts. Fox Case, CBS West Coast news and special events director, presided. Propaganda was discussed by Paul Lazarsfeld, director of radio research, Columbia University, and Charles Seipmann, of OWI overseas branch, Pacific division, with John B. Hughes, Mutual-Don Lee commentator presiding. Seminar on shortwave and television depicted the former's place in soldier and civilian morale. Lt.Col. Tom Lewis, of Army Special Services Division, radio section, in a report on that agency's work cited the growing volume of programs released abroad. Glan Heisch, CBS West Coast assistant program director, presided. Roundtable on creative radio featured Hector Chevigny, member of Radio Writers Guild council; Jack Runyon, West Coast radio manager of CIAA; Bernard Schoenfeld, radio-film writer; Norman Corwin and Arch Oboler, writer-producers ; Major True Boardman of Army Special Services Division, radio section, presiding. Directors' Contract RADIO DIRECTORS Guild is drawing up a standard form of contract as a result of a decision taken at a meeting at Guild headquarters, Hotel Gladstone, New York, Sept. 27. A spokesman said there will be no minimum salary clause, as this would be incompatible with the Guild's constitution. Two new members are Gertrude Berg, who writes and directs The Goldbergs on CBS and G. Bennett Larson, general manager of WWDC, Washington, and director of a New York program. Video Film Ad TELEVISION is being used by RKO Pictures in advance promotion for the Oct. 14 premiere of "Behind the Rising Sun", in New York. RKO Radio put on a 40minute telecast Oct. 10 in the New York studios of the Du Mont Television Station W2XWV. Margo, star of the film, and James R. Young, author of the book upon which the movie is based, were featured. George Putnam, WEAF news commentator, served as m.c. Film trailer with scenes from the movie concluded the program. MR. KESTEN Paley to OWI {Continued from page 9) 1937). His most recent position as general manager remains vacant. A native of Milwaukee, Mr. Kesten was born Aug. 30, 1898. He attended Wisconsin U. for two years and then enlisted in the Marine Corps. After World War I, he became assistant advertising manager of the Gimbel Store in Milwaukee, later becoming advertising manager. Leaving the retailer field for a few years, he joined McJunkin Adv., Chicago, in 1920 and in late 1922 he became vice-president and advertising manager of Foreman & Clarke stores, a clothing chain with branches from Chicago to the West Coast. Several years later, he went abroad to study European methods of advertising, returning to the clothing store chain in 1927. A year or so after this he joined Lennen & Mitchell, where he remained until his association with CBS. Davidson Taylor, assistant director of broadcasts for CBS, will accompany Mr. Paley. Publishing Co. Tests DIRECTING its message to career-minded war workers and servicemen interested in acquiring more technical knowledge, Kenmore Publishing Co., New York, is selecting a cross-section of markets in the vicinity of war plants and camps to promote Mathematics Made Simple. Starting on six stations scattered between Hartford and the West Coast the campaign will run on a week-to-week basis, expanding schedules in areas producing results, and moving to other regions when markets fail to respond. Agency is Weiss & Geller, New York. Religious Features Lauded DR. MAX JORDAN, NBC's director of religious broadcasts, is the subject of an article in the October Catholic Digest, which reviews his pioneer work in the field of religious feature programs. The Story of Christmas on NBC ; the Oberammergau Passion Play broadcasts and other features handled by Dr. Jordan, the article states, "showed that religious broadeasts could be interesting, inspirational and instructive." Page 58 • October 11, 1943 BROADCASTING • Broadcast Advertising