Broadcasting (July - Dec 1943)

Page scan 0001232 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1943
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1943)
Leaf #:
0001232
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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the (iuiino.6.6. of BROADCASTING STATION ACCOUNTS sp — studio programs ne — news programs t — transcrip turns sa — spot announcements ta — transcription announcements WGY Schenectady Hy-Trous Corp., Boston (liquid plant food), 22 sa, thru Broadcast Adv., Boston. Beechnut Packing Co., New York (chewing gum), 26 sa, 13 weeks, thru Newell Emmett Co., N. Y. Melanders Greenhouse, Ballston Spa, New York (tomatoes for canning), sa, direct. Link Aviation Devices, Binghamton, N. Y. (aviation devices), sp weekly, thru Craven & Hedrick, N. Y. Oyster Shell Products Corp. New Rochelle, N. Y. (poultry food), sa weekly, 52 weeks, thru Cecil & Presbrey, N. Y. Robertshaw Thermostat Co., Youngwood, Pa. (heat control), 5 sa weekly, 13 weeks, thru Hixson-O'Donnell Adv.. N. Y. Lambert Vitamin Co., St. Louis (Beams vitamins), 5 sa weekly, thru Lambert & Feasley, N. Y. Penn Tobacco Co., Wilkes-Barre, Pa. (Kentucky Club Tobacco), 156 ne, 52 weeks, thru H. M. Keiswetter Adv. Agency, N. Y. John F. Jelke Co., Chicago (Good Luck Margarine), 5 sa weekly, 26 weeks, thru Young & Rubicam, Chicago. C. A. Briggs Co., Cambridge, Mass. (H-B cough drops), 2 sa weekly, thru HortonNoyes Co., Providence. Little Crow Milling Co., Warsaw, Ind. (Coco Wheats), 5 sp weekly, 26 weeks, thru Rogers & Smith Adv., Chicago. Potter Drug & Chemical Corp., Maiden, Mass. (Cuticura soap and ointment), 6 sa weekly. 52 weeks, thru Atherton & Currier, N. Y. WHN New York Vita Power Products Co., New York (VitaPlus gasoline tablets), 48 sp weekly, 13 weeks, thru Air Mail Adv.. N. Y. S. A. Schonbrunn Co., New York (Savarin Coffee), 5 ta weekly, 3 weeks, thru Ruthrauff & Ryan, N. Y. CFRB Toronto Gilson Mfg. Co., Guelph, Ont. (stoves),' sp weekly, thru R. C. Smith & Son, Toronto. Wonder Bakeries, Toronto (bread), 2 sp weekly, thru J. J. Gibbons Ltd., Toronto. WDAY Fargo, N. D. Dr. Hess & Clark, Ashland O. (livestock tonic), 5 t weekly, 52 weeks, thru N. W. Ayer & Son, N. Y. Oyster Shell Co., New Rochelle, N. Y. (poultry grit), weekly t, 52 weeks, thru Cecil & Presbrey, N. Y. Oelwein Chemical Co., Oelwein, la. (Occo), 3 t weekly, 13 weeks, thru Cary-Ains worth, Des Moines. J. A. Folger Co., Kansas City (coffee), 5 t weekly, 52 weeks, thru Grant Adv., Chicago. Charm Kurl Co., St. Paul (Charm Kurl), 3 t weekly, thru United Advertising, Chicago. Campbell Cereal Co., Minneapolis (Malt O-Meal), 6 sp weekly, 26 weeks, thru H. W. Kastor Adv., Chicago. Salisbury-Saterlee (Springair Mattress), weekly sp, 9 weeks, thru N. W. Network, St. Paul. Land O'Lakes Creamery, Minneapolis (dairy products), 6 sp weekly, 52 weeks, thru Campbell-Mithum Adv., Minneapolis. N. D. Mill & Elevator, Fargo, N. D., weekly sa, 52 weeks, thru Graves & Assoc., Minneapolis. Midland Cooperative Fargo. N. D., (co-op shoppers), 3 sp weekly, 13 weeks, direct. Luden's Co., Reading, Pa. (cough drops), 4 sa weekly, 26 weeks, thru J. M. Mathes, N. Y. Sherwin-Williams, Cleveland (Kem-Tone), 12 sa weekly, 13 weeks, thru Newell-Em mett, N. Y. McKesson & Robbins, Bridgeport, Conn. (Bexel), 5 t weekly, 52 weeks, thru J. D. Tareher Inc., N. Y. KECA Los Angeles National Soap Service, Los Angeles (soap), weekly sa, 13 weeks, direct. B. C. Remedy Co., Durham, N. C. (B.C. headache powders), 3 t weekly, 52 weeks, thru Harvey-Massengale Co., Atlanta, Ga. Thrifty Drug Co., Los Angeles (chain). 5 ne & 2 sa weekly, 52 weeks, thru Hillman-Shane-Breyer, Los Angeles. Western Auto Supply Co., Los Angeles, 6 sa. thru BBDO, Los Angeles. Fitzsimmons Stores, Los Angeles (chain grocers), 5 ne weekly, 52 weeks, thru McElroy Adv., Los Angeles. WEAF New York American Express Co., New York (Travelers' cheques), 2 sp weekly, 13 weeks, thru Caples Co., N. Y. Old Dutch Mills, New York (coffee), weekly sp, thru Peck Adv. Agency, N. Y. Ralston-Purina Co., St. Louis (Ralston cereal), 3 sp weekly, thru Gardner Adv. Co., St. Louis. S. B. Thomas Inc., New York (protein bread, English muffins), 3 sp weekly, thru Sherman K. Ellis & Co., N. Y. WFIL Philadelphia General Baking Co., New York (bread), 11 ta weekly, 13 weeks, thru Ivey & Ellington, Philadelphia. Walker's Austex Chili Co., Austin, Tex. (chili), 2 sa weekly, 10 weeks, thru Cook Adv., Dallas. Mentholatum Co., Wilmington, Del. (Mentholatum), 3 sa weekly, 52 weeks, thru J. Walter Thompson Co., N. Y. Piel Bros., Brooklyn (beer), 3 ta weekly, 17 weeks, thru Sherman K. Ellis & Co., N. Y. Philadelphia Certified Milk Producers Assn., Philadelphia (milk), 1 sp weekly, 13 weeks thru Clements Adv., Philadelphia. Admiracion Labs., Harrison, N. J. (shampoo) , 5 sa weekly, 26 weeks, thru Charles Dallas Reach, Newark. Bell Telephone Co., of Pa., Philadelphia, 8 sa weekly, 13 weeks, thru Gray & Rogers. Philadelphia. Allock's Plaster, Ossining, N. Y. (Allock's Plaster), 3 ta weekly, 26 weeks, thru Small & Seiffer, N. Y. CFRB Toronto Byers Flour Mills, Camrose, Alta (cereal), 2 sp weekly, thru Stanfield & Blaikie, Montreal. General Seafoods, Halifax (40 Fathom Fish), sa, thru Alley & Richards Co., Boston. People's Credit Jewelers, Toronto (chain stores), sp weekly, thru MacLaren Adv. Co., Toronto. Dr. Jackson Foods, Toronto (Roman Meal), 3 t weekly, thru Harry F. Foster Agencies, Toronto. KYW Philadelphia Burma Vita Co., Minneapolis (Burma Shave) , 6 sp weekly. 26 weeks, thru McFarland-Aveyard, Chicago. Seeman Brothers, New York (deodorant), 2 so weekly, 13 weeks, thru W. H. Weintraub, N. Y. Fanny Farmer Candy Shops, New York (candy), 3 sa weekly, 13 weeks, thru J. Walter Thompson Co., N. Y. Curtis Publishing Co., Philadelphia (Saturday Evening Post), 6 sa weekly, 13 weeks, thru McFarland-Aveyard, Chicago. E. Fougera & Co., New York (Magitex Dog Shampoo), 5 sa weekly. 18 weeks, thru J. M. Korn, Philadelphia. KPAS Pasadena, Cal. Delaney Sales Corp., Los Angeles (SparkO-Lite, food vitamin), 2 sp weekly, 8 weeks, thru Warren P. Fehlman Adv., Los Angeles Universal Fingerprint System, Seattle (instruction), 3 sa weekly, thru B. M. Cann Assoc. Adv. Agency, Seattle. WMAQ Chicago Life of Wheat Co., Monticello, 111. (wheat germ), 5 sa weekly, 52 weeks, thru Rogers & Smith, Chicago. TOY FIRM PLACES ON 297 STATIONS HAPPY TUMBLING BLOCK Co., Osage, la. (toys) has placed two-minute and five-minute transcriptions as well as 15-minute live programs on 297 stations. The schedules range from 3 to 12 periods weekly for 13 weeks. Additional stations are being included in the list, according to Northwest Radio Adv. Co., Seattle. Those already on the list are: KABR WAGE WTCN WFAA WOW WHKY KPRC WIBC WIBM KFRC KFWB KFYR WDBJ KCKN WAML WTRY WKNE KVEC WKZO WLAW KMED KMPC WGAN KGHL WDOD KELA WPEN KDKY WRC WROL KROC KSAN KSJB WJAX KOIL WHAS KHAS WWJ WTAM WXYZ WEVD KWKH KXEL WMUR KTHS WJR KOY KEVE WCAR KFDM KFIO WCLE WCPO WAAF WTAM WOR KTUL KICA WEEU KLO KLZ WFBR WFIN WDAS KAST WALA WTMA WBNS KPOW WHP KRGV KRKD WIGM WIP WGAC KGGM WDGY KDKA WDZ KVAN WKST KVOO KVOX WMAQ WJAR KOBH WGY KGNC WHK KOA WQAM WBZ KFNF WSBA WSNY WMFD KTAR WJJD KORN WKBN WWRL WCAZ KMA KFRE KFXJ WSUN KYW WOL KTRB WPAT WEBQ KFBB WENY KRLC KMJ KMTR KANS WAIT WTHT WTIC WTTM WHN KINY WIBG KWAT KROW KSEI KGB WDBO KCMO WATR KENO WKOK KQW WLAK WCHS KWJJ KWLK KOAM WGN KGKY WDRC KHJ WPIC KVI WREN WFAA WCOA WCSC KSOO WJBO KOME WHBY KPAS WWL WCAU KFEQ WIBW WFDF WFLA KXOK WNAC KTKC WJTN KUIN KFAB WELI KLX WLOL WINS WIS WADC WTAQ KSL WORL WBRK KIDO WIBA KRIC WSAM WLW WMBG WDAY KBND WALL WTOC WEAN KPQ WKY KVOR CKLW WSIX WSON WGAL KGHI WDLP KDON WHKC KVCV WRAK WCFL KFPY KFVD KFXM WJAS KOH WHAM KGO WKBW WCAO WWVA WEXL KMBC KMMJ KNOW WMFJ KTFI WJLB KOWH WPDQ WEED KFBK WIBU KRLD KSAL KSFO WTAD WLS WOLF KTRH WWDC WHYN KIT WLEU KWFT KWK KWNO KARK WAAC WSB KEUB WKRC KRE WRUF WCKY WCOP WDAF KGDM WDEL KDAL WBAL KHQ WPTF KVOD XEAC WFBM WFIL WFPG KOB WGST KGLO WDSU KUJ WWNY WGY XENT WICA WIOD WJAG KSTP WJDX KORE WHEB WBT KFAC WCAX WCED WLPM WMAM WMEX KYA WNEW KTKN WKAT WEBC KILO WENR WEW WSM WSPR Narrow-Band Television Is Claimed by Scophony SCOPHONY Corp. of America has developed a system of television transmission and reception which makes possible a 50% increase in the number of television stations operating in any locality, Arthur Levey, president, announced last week. Pointing out that the highfield frequency of 60 per second required by current television receivers necessitates wide transmission bands, Mr. Levey stated that the SCA "Skiatron" receivers utilize an optical picture "storage" method which can operate with a much lower field frequency, permitting reductions in band width so that six video transmitters can operate simultaneously with the SCA system where only four are possible at present. ❖ # * The FCC had no comment on the Scophony claims and said no special investigation of them is being made at present. Vi-teens on 100 LANTEEN MEDICAL LABS., Chicago (Vi-teens vitamins), beginning Nov. 15 will sponsor a campaign of 15 spot announcements weekly on 100 stations in the New England and Midwest regions. Contract is for six weeks. Agency is Vanden Co., Chicago. Page 56 • November 8, 1943 BROADCASTING • Broadcast Advertising